CHEATSHEET

Keigo, from basic to advanced

A guide for learners who already know です/ます, and want to read Japanese where the subject is left out. Keigo is not just about being polite — two of its three types tell you who did the action. Sections are collapsed by default; open the ones you need.

PART ONE

Basic

Learn this first. It is enough to read most business writing and news.

Japanese has three verb systems that sit on top of the plain form. They are not the same as each other — each one gives you different information.

尊敬語そんけいご · Sonkeigo SUBJECT = THEM

Raises the person doing the action. You use it when talking about someone higher than you (a customer, boss, teacher, older person, stranger).

  • Pattern: (Japanese-origin verbs) or (Chinese-origin する-verbs).
  • Pattern: in place of する ().
  • Pattern: (passive form, also used as a softer honorific — often in news and business writing).
  • Many common verbs have their own special forms — see §3.
Rule. The subject of a Sonkeigo verb cannot be you or your side. If you see , the person looking is never the speaker.
謙譲語けんじょうご · Kenjōgo SUBJECT = ME

Lowers the person doing the action — which usually means the person is you, or someone on your side (your company, your family, your team). You use it when the action is done for or to someone higher.

  • Pattern: / ().
  • Made stronger with : ().
  • Many common verbs have their own special forms — see §3.
Rule. The subject of a Kenjōgo verb is you (or your side). If you see , the person looking is the speaker.
丁寧語ていねいご · Teineigo SUBJECT = EITHER

Polite only to the listener. This is . It gives you no information about who the subject is. This is why Teineigo is safe for beginners — but also why it never solves the "who did it?" question when the subject is left out.

Same verb, three registers.
Plain
見みる
Sonkeigo
ご覧らんになる
Kenjōgo
拝見はいけんする

Textbooks often skip this point. In Japanese, the subject is often left out. Keigo is one of the main ways the reader figures out who did the action.

2.1 Sonkeigo → subject is not the speaker

Sonkeigo raises the subject. You do not raise yourself. So:

2.2 Kenjōgo → subject is the speaker (or their side)

Kenjōgo lowers the subject. You do not lower other people. So:

2.3 Teineigo → no information

tells you nothing about the subject. could mean the listener, the speaker, or a third person. This is exactly why keigo matters for reading — remove the Sonkeigo/Kenjōgo and you lose the "who."

Third parties add one more difficulty (which "side" is the third person on?). That is explained in §8 · Uchi/soto.

Common verbs have their own special forms. They do not follow the pattern. Learn them as sets of three — this is probably the most useful memorisation in keigo.

PlainSonkeigo (subject = them)Kenjōgo (subject = me)
いるいらっしゃる / おいでになるおる
行いくいらっしゃる / おいでになる伺うかがう / 参まいる
来くるいらっしゃる / おいでになる / お見みえになる / お越こしになる伺うかがう / 参まいる
するなさるいたす
言いうおっしゃる申もうし上あげる / 申もうす
見みるご覧らんになる拝見はいけんする
聞きくお聞ききになる伺うかがう / 承うけたまわる / 拝聴はいちょうする
尋たずねる (to ask)お尋たずねになる伺うかがう
会あうお会あいになるお目めにかかる
見みせるお見みせになるお目めにかける / ご覧らんに入いれる
食たべる召めし上あがるいただく / 頂戴ちょうだいする
飲のむ召めし上あがるいただく / 頂戴ちょうだいする
知しるご存ぞんじ (state, not action)存ぞんじる / 存ぞんじ上あげる (know a person)
思おもうお思おもいになる / 思おもわれる存ぞんじる / 存ぞんじ上あげる
あげる / 与あたえるくださる (they → me)差さし上あげる (me → them)
もらう―いただく / 頂戴ちょうだいする / 賜たまわる
くれるくださる―
寝ねるお休やすみになる―
死しぬお亡なくなりになる / 亡なくなられる / 逝去せいきょされる (formal, written)―
着きるお召めしになる―
買かうお求もとめになる―
借かりる―拝借はいしゃくする
読よむお読よみになる拝読はいどくする
受うける (to receive)お受うけになる拝受はいじゅする / 承うけたまわる
わかる / 承知しょうちするご承知しょうち / ご了承りょうしょう承知しょうちする / かしこまる
訪たずねる (to visit)お訪たずねになる伺うかがう / お邪魔じゃまする

Notes

  • are the "five special respectful verbs." They take (not ) in the polite form: .
  • covers three verbs — . Which one it is is decided by context. A destination () → . An origin or arrival cue () → . A state or location () → . The same rule applies to .
  • vs — same idea (eat / drink), but the choice depends on who is doing it. Boss eats → . You eat (or receive) → .
  • The prefix (bow, revere) marks a family of humble verbs: (see), (read), (borrow), (listen), (receive). All lower the speaker. Never use them about others.
  • Multiple Sonkeigo for one verb — pick the register. Some verbs offer more than one respectful form. For arriving, are higher-register than . Use the fuller form for named guests and clients; use for softer honorific in news and email (see A2).
  • Showing to a customer: use , not — to a customer sounds presumptuous (see §9).
  • Verbs with no Kenjōgo () — do not invent one. These actions are not directed at anyone, so there is nothing to humble: plain polite () is already correct. (see §4) only works when the action involves the person you respect.
  • Some Kenjōgo cells show two forms (, ). They are not exactly the same — see A1 · Two kinds of Kenjōgo. For now, either is fine.
  • Where two Kenjōgo forms differ by formality — the table lists them side by side, but they are not interchangeable in every register: sits above for formal written business; is the form for formally receiving a request or order; and for visiting, is the business default, the neutral option, and the friendly one that casts you as an intrusion — too casual for a client email.

When a verb has no special form, you build keigo with a pattern.

4.1 Sonkeigo patterns

PatternExampleNotes
お+ます-stem+になる読よむ → お読よみになるThe standard pattern. For Japanese-origin verbs.
ご+Chinese-origin noun+になる利用りようする → ご利用りようになるFor する-verbs.
~れる / られる読よむ → 読よまれるThe softest honorific. Common in news and business email.
お+stem+です読よむ → お読よみですDescribes a state — "is reading." Also お帰かえりですか, お持もちですか.
お+stem+ください待まつ → お待まちください"Please do ~." Very common in signs and service.
ご+Chinese-origin noun+ください確認かくにんする → ご確認かくにんくださいSame idea for する-verbs. Note: no して — ✗ ご確認かくにんしてください.

4.2 Kenjōgo patterns

PatternExampleNotes
お+ます-stem+する送おくる → お送おくりしますThe standard pattern.
ご+Chinese-origin noun+する案内あんないする → ご案内あんないしますFor する-verbs.
お+stem+いたす送おくる → お送おくりいたしますOne degree more polite than — is itself the Kenjōgo of .
ご+noun+いたす案内あんないする → ご案内あんないいたしますSame idea.
~ていただく教おしえていただく"I receive the favour of your ~ing." Very common.
Verbs with no special humble form. only works when the action is directed at the person you respect (). Self-directed verbs like and have nothing to humble — plain polite () is already correct. When you need explicit deference, use instead ().

4.3 だ/ある and their polite forms

PlainPoliteVery polite
だですでございます
あるありますございます

Keigo is not only about verbs. Some everyday words are replaced by more formal ones. Seeing them is a clear sign that you are reading formal Japanese.

CasualFormal / keigo
どこどちら
どっちどちら
だれどなた / どなた様さま
いまただいま
このあいだ先日せんじつ
きのう昨日さくじつ
きょう本日ほんじつ
あしたあす (spoken) / 明日みょうにち (written / set phrases)
さっき先さきほど
あとで後のちほど
すぐ早速さっそく / 至急しきゅう
ちょっと少々しょうしょう
すごく大変たいへん / 誠まことに
いくらいかほど
どういかが
いいよろしい
ある / ないございます / ございません
会社かいしゃ (mine)弊社へいしゃ / 当社とうしゃ
会社かいしゃ (theirs)御社おんしゃ (spoken) / 貴社きしゃ (written)
家いえ (theirs)お宅たく / お住すまい
息子むすこ・娘むすめ (theirs)ご子息しそく / ご息女そくじょ ・ ご令嬢れいじょう (also お嬢様じょうさま)
妻つま (theirs)奥様おくさま

Notes on the tricky rows

  • vs — same meaning ("your company"), split by medium. in speech, in writing. The spoken/written split exists because is a homophone with — ambiguous by ear, clear on the page.
  • vs — both refer to your own company, but actively humbles (弊へい = worn, shabby) — use it with clients and outside parties. is neutral-formal — right for press releases or internal documents where no one specific is being deferred to.
  • "Theirs" family words are strictly one-way. refer only to the listener's or a third party's family — never your own. ✗ → ○ . Using them for your own family raises your own side (uchi/soto error — see §8).
  • → — not synonyms. is prompt / proactive ("I got right on it"), positive tone. is urgent — needed now, used in subject lines: 【】.
  • → in formal speech and writing. are standard.

Some grammar books call this a fourth type. It is the added to nouns to make them sound nicer (). It is not linked to any specific person, and it is not really honorific — it just makes the speaker sound refined. Sometimes grouped under Teineigo.

Which prefix, and when

Default rule: attaches to 和語わご (native Japanese words), attaches to 漢語かんご (Sino-Japanese compounds). Katakana loanwords take neither.
Word typeExamplePrefix
和語わご (native)
漢語かんご (Sino-Japanese)
Katakana loanno prefix (✗ )

Common exceptions to memorise

Several 漢語かんご words take , not , because they've been fully assimilated:

  • — all 漢語かんご but take .
  • A few take either: , .

One prefix per word

A word takes at most one beautifying prefix. ✗ / ○ . ✗ / ○ .

This also covers compounds built on a word that already carries one. is + — the prefix carries over into the compound, and nothing is added on top of it.

Mandatory vs optional

How attached the prefix is varies by word, and it sits on a spectrum rather than a switch.

DegreeExamplesDropping the prefix
Fused — now part of the wordSounds odd, rough, or means something else ( = inside)
Default in everyday and service speechNot wrong, but noticeably blunt in most contexts
Optional — marks refined registerPerfectly normal
Polite-register onlyFine among friends (); the error is in a formal setting

Overusing in casual speech makes you sound affected; underusing it in service or business Japanese sounds rough. A few optional prefixes also carry a softer, more refined register that reads as feminine in casual male speech — — where and stay neutral for every speaker.

Same prefix, different job

The same can be either Bikago (just refined) or Sonkeigo (respecting a specific person), depending on whose thing it is. in is Sonkeigo — the name belongs to the listener. in is Bikago — nobody's name is on the tea.

Watch the word class: Bikago sits on a noun. The same on a verb stem is a different thing entirely — is the Sonkeigo pattern (see §4), and it always raises the person doing the action. Some prefixed nouns flip the same way: is Bikago when you mean contact in general, Sonkeigo when the contacting was done by the person you are addressing.

  • — the standard respectful title. Used in writing (envelopes, invoices) and formal speech.
  • — used in official or internal documents to subordinates or peers. Do not use it to someone above you — it can sound like you are looking down on them.
  • — used in news writing ("Mr. / Ms." in a news article). Neutral.
  • — teachers, doctors, lawyers, politicians, authors. Wider than just "teacher."
  • — used on envelopes when the letter is going to an organisation, not a person (). Never use it together with .
  • — "to everyone concerned." Used in group emails and notices. Replaces for individuals.

Keigo is not attached to a person. You do not decide once that your boss "gets Sonkeigo" and then use it forever. You decide again every time you speak, and the thing that decides it is who is listening.

For this, Japanese splits the world in two. (uchi) is your side — your company, your team, your family. (soto) is everyone else. The line is not fixed either: it falls between you and whoever you are talking to.

Rule 1 — To an outsider, your whole side becomes one block

The moment you speak to someone outside your group, everyone inside it is treated the same: you, your colleague, your boss, your family. All of them humble, none of them Sonkeigo. Your boss is not pushed below you — your boss is bundled together with you, and the difference between you stops being expressed at all.

The listener's side is the mirror image. The customer, their colleagues and their boss all keep Sonkeigo.

Rule 2 — Their names lose , and the title moves

The same rule, applied to how you name people. In front of an outsider it is — not , and not . Hanging a title off the end of your own colleague's name is a way of honouring them, and honouring your own side in front of an outsider is the opposite of what you want.

The job itself does not have to disappear, though — you often need it to say which Tanaka you mean. Move it in front with and it stops being an honorific and becomes a plain statement of the job: . You can also drop the name and keep the job — in formal speech, in casual.

Naming your own boss to a customer.
Fine
田中たなか
Fine, and clearer
部長ぶちょうの田中たなか
Not to outsiders
田中たなか部長ぶちょう

Official guidance takes this question head on: and both work to an outsider, while is judged unsuitable because it never became an in-group way of naming him. The same goes at the top of the company: , not . You will still hear the title-last version, especially when the person is sitting right there — but the form is the one that is safe everywhere.

So what disappears is the marking, not the information. You can state someone's job; you just stop deferring to it. In front of a customer your is named and conjugated exactly like someone who joined last week — which is the clearest sign that Rule 1 is a merge and not a demotion.

Rule 3 — Back inside the group, rank returns

With no outsider in the room there is no block to form, and ordinary rank runs the sentence again. Your boss goes straight back to Sonkeigo.

Rank here means position, not age. A younger than you is still above you, and a who joined a year earlier is still a . (If you meet the words and in a textbook, that is what they name: someone above or below you inside your own group.)

Same person, same day. Only the listener changed.
Said to a colleague
田中たなか部長ぶちょうはいらっしゃいます
Said to a customer
田中たなかはおります
If you remember one thing. Ask who is listening before you ask who is senior. The listener decides where the line falls; rank only orders people who are on the same side of it.

Decision table — the three verbs of

Because this comes up so often in phone and reception Japanese:

SubjectListenerUse
You (self)Peer / colleague
You (self)Superior / customer
Your in-group senior (e.g. 部長ぶちょう)Peer inside the same group
Your in-group seniorOutside customer / client (Rule 1)
The customer / clientYou
A respected third party (not your side)You

The Kansai form ( + honorific ) is used in western Japan and some business speech for respected third parties, but many hear as humble and feel it lowers the subject. When in doubt with a customer, is always safe.

When reading: a Kenjōgo verb does not have to mean the subject is 私わたし literally. It can be anyone on the speaker's side — a colleague, a subordinate, a family member — as long as the speaker is talking to someone outside the group. The verb tells you "in-group," not "first person."

These verbs are everywhere in polite Japanese, so it is worth learning them early. In Japanese, the direction of a favour (who did something for whom) is built into the verb — not the pronoun. Keigo is then added on top to show respect.

9.1 The three base verbs

DirectionPlainPolite version
I give to themあげる差さし上あげる (Kenjōgo — I lower myself)
They give to me / my sideくれるくださる (Sonkeigo — I raise them)
I receive from themもらういただく / 頂戴ちょうだいする (Kenjōgo — I lower myself)
The main rule. The verb tells you the direction, even when the subject is dropped.
  • → the giver is the other person, the receiver is me / us. You cannot use for "I give."
  • → the giver is me / us (or a third person giving to another third person). You cannot use for "they gave to me."
  • → the receiver is me / us. The giver is the other person.

Warning about : adding to it — 「」— is not an error; official guidance even lists as well formed. The problem is that it names the favour: it says out loud that the other person is benefiting from you, which easily reads as conferring a kindness they did not ask for. carries the same humility without naming it, and is what people actually reach for — in a survey of 127 native speakers offering to help a superior, the common answers were , and no offer appears in the reported results at all. Where it stays comfortable is about someone rather than to their face: 「」 to a colleague, or reporting what a third person did.

9.2 Combined with ~て form (actions done as favours)

This is where 授受じゅじゅ表現ひょうげん becomes essential. Attach these verbs to the form of another verb, and the sentence describes an action done as a favour. The direction is still fixed by the verb.

Combined formMeaningDoerReceives favour
~てあげるI do X for themme / my sideother side
~て差さし上あげる(polite) I do X for them — see the warning in §9.1me / my sideother side
~てくれるThey do X for meother sideme / my side
~てくださる(polite) They kindly do X for meother side (respected)me / my side
~てもらうI receive the favour of them doing Xother sideme / my side
~ていただく(polite) I humbly receive the favour of their doing Xother sideme / my side

9.3 Subject logic: ~てくださる vs ~ていただく

Both often translate to English the same way ("the teacher taught me"), but they are structured differently. This matters when the subject is dropped.

Both are polite. is often felt as more polite because it puts the humble side (me) in the subject position, which feels less commanding.

9.4 Very common set patterns

  • — "I humbly receive your ~ing." Formal version of . .
  • — "thank you for kindly ~ing." Standard thank-you.
  • — "you kindly come." Used to thank customers or guests. 「」.
  • — "we receive your cooperation." Standard in announcements.

9.5 Three-party direction (uchi/soto first)

When a third party is involved (your boss gave X to your client, your colleague did Y for the customer), apply uchi/soto before picking the verb:

  • Giver = uchi, receiver = soto → (in speech, prefer to avoid the patronising ring — see §9.1).
  • Giver = soto (respected), receiver = uchi → . This is the same rule as with 私わたし — your in-group members are treated as "me" for direction purposes.

See §8 · Uchi/soto for how uchi/soto is decided.

9.6 Particles, and the neutral verb outside the system

  • Particles are fixed by direction. The giver takes and the receiver for (). With the receiver is the subject and the source takes or — reads slightly more neutral and is the safer choice when the source is an organisation rather than a person.
  • sits outside the favour system. It states a transfer as objective fact (, ) with no direction of gratitude attached, which is why it belongs to written and formal register rather than to . Using it of a personal favour sounds cold or top-down.
  • is not simply "polite ." Because it raises the receiver from below, using it toward peers, children, or juniors sounds ceremonious to the point of sarcasm. Plain aimed at a customer has the opposite problem — it frames you as doing them a favour. In service Japanese, restructure with instead.

Making a request is one of the most common uses of keigo, and Japanese has many levels. Learn to recognise where a form sits on the ladder — you will see all of these in daily life, from convenience store signs to business email.

Three principles that set the level

  1. Negative questions are more polite than positive ones. They leave room to say no. is more polite than .
  2. Longer forms are more polite than shorter ones. More words = more distance = more respect.
  3. Kenjōgo (based on ) is often felt as more polite than Sonkeigo (based on ). is a command from you to them; puts you in the humble receiving position.

10.1 The ladder — "please wait" as an example

  1. Casual
    待まって
    Between friends
  2. Polite
    待まってください
    Neutral polite — textbook Japanese
  3. Formal (Sonkeigo)
    お待まちください
    Signs, service, announcements (+ませ in luxury service)
  4. Business standard (Sonkeigo + Kenjōgo)
    お待まちいただけますか
    Spoken and written business default
  5. Softer (negative question)
    お待まちいただけませんか
    Leaves room for no
  6. Soft email request
    お待まちいただければ幸さいわいです
    "I would be grateful if." Very common in email
  7. Most formal (email)
    お待まちいただけますようお願ねがい申もうし上あげます
    Formal email closing

10.2 Two patterns to recognise

Almost every polite request in Japanese is built from one of two patterns:

  • — Sonkeigo. "Please kindly do." You are asking them (respected) to do the action. Common in signs and one-way instructions.
  • — Kenjōgo. "I humbly receive your ~ing." You are the receiver. Common in email and personal requests.

Learn these two skeletons and you can decode almost any polite request.

10.3 Which rung do you start on?

The ladder shows what exists. Real requests pick one rung by matching relationship to medium. A rough starting map:

SituationTypical starting rung
Friend or family
Same-level colleague (chat, spoken)
Internal team reminder (email, downward or peer)
Sign, PA, one-way announcement
Personal email to a known client
First contact / formal external email

A common learner error is over-shooting: using in an internal team email makes it sound like the recipient is an external client. Match the rung to the relationship.

10.4 Softening endings

You can make almost any request softer by adding an ending to the verb. These stack on top of the rung you picked. The other half of softening — the phrases you put in front of the request () — is a separate choice with its own nuances: see A7 · Softeners and hedges.

  • — negative question. Softer.
  • — the most formal email ending. Attaches to .
  • — legitimate formal softener, put before the closing: . Do not confuse with Baito-keigo (see A5) — different word, different job.
  • — softens a yes/no question: . Common in service and email. Avoid stacking on forms that already contain repeatedly — it starts to sound awkward.

Built-up example

  1. Neutral polite
    待まってください
  2. Formal
    お待まちください
  3. Kenjōgo question
    お待まちいただけますか
  4. More polite (negative)
    お待まちいただけませんか
  5. Soft (with 幸いです)
    お待まちいただけると幸さいわいです
  6. Most formal email version
    恐おそれ入いりますが、お待まちいただけますようお願ねがい申もうし上あげます

10.5 Some other rungs of note.

FormWhere it sitsNotes
Below The casual receiving-frame ask. Friends and close colleagues; never upward or outward.
Beside The frame — crisp and slightly written-sounding. Common in notices and internal mail.
Top rung, Sonkeigo-basedThe twin of . Both are top-rung; keeps the focus on your receiving, on their giving.
Two more dials. softens a statement of intent by framing it as a thought rather than a decision (). And among conditionals, is gentler than : states an automatic consequence, which reads as pressure in a request, while leaves the outcome open.

Height is not the only axis — a top-rung form aimed at a colleague reads as cold or sarcastic. Match the rung to the relationship and the medium (see §10.3), and see A8 · Reading tone for what over- and under-shooting sounds like.

The one rule that catches most errors: register consistency. Every honorific verb in a sentence has to agree on who is elevated (the subject of Sonkeigo) and who is humbled (the subject of Kenjōgo). When the wrong verb type is applied to the wrong person, the sentence is broken — even if each individual word is a real keigo form. Read every sentence you write with the question: "is the person being raised really someone I should raise? Is the person being lowered really on my side?"
  • Using Sonkeigo about yourself or your side — the most common mistake for learners. If you catch yourself saying , switch to Kenjōgo (join → , not join → ).
  • Using Kenjōgo about the other side — is wrong. Use .
  • Mixing up and — the direction is fixed. 「」is wrong. Use (the teacher gave to me).
  • in speech — grammatically Kenjōgo, but sounds like you are doing an unwanted favour. Prefer or .
  • vs — is said from higher to lower (boss to subordinate). Do not say it to someone above you. Use .
  • Forgetting the special form — ✗ → ○. The same for .
PART TWO

Advanced

Special cases, sub-types, and common mistakes. The extra details that turn a fluent reader into a native-level one.

In 2007 the Japanese government (文化ぶんか審議会しんぎかい) split 謙譲語けんじょうご into two sub-types. What textbooks call "Kenjōgo" is actually two different things doing two different jobs:

謙譲語けんじょうごⅠ · Kenjōgo I HAS A TARGET

Lowers the person doing the action, and raises the person receiving it. Must have a target. The action must be done for or to someone who deserves respect.

謙譲語けんじょうごⅡ · Teichōgo JUST FORMAL

Lowers the person doing the action, but only to be polite to the listener. There is no target. Used to speak formally about your own side even when no higher person is involved. Almost always with .

Verb謙譲語けんじょうごⅠ (has a target)謙譲語けんじょうごⅡ / 丁重語ていちょうご
行いく / 来くる伺うかがう (to a place / person you respect)参まいる (just going, said formally)
言いう申もうし上あげる (to someone you respect)申もうす (just saying, said formally)
いる―おる
する―いたす
知しる / 思おもう存ぞんじ上あげる (know a person you respect)存ぞんじる (just know / think)
Decision rule. Is there a specific respected target in the sentence — a person, company, or destination that deserves respect? Yes → Ⅰ. No → Ⅱ.

Applying it to each pair

  • vs — (respected destination = 御社おんしゃ) vs (no respected target — just formal).
  • vs — (thanks directed to someone) vs (self-introduction; naming isn't directed at any specific respected person).
  • vs — (knowing a person you respect) vs (knowing a fact or proposition — no person to respect).

Reading examples

Why it matters when reading: when you see a Teichōgo verb (), it tells you the speaker is being polite to the listener, not necessarily to anyone in the sentence. It is the language of announcements, self-introductions, and business PA. Seeing alone (「」) does not mean the subject is being looked down on — Teichōgo is just the formal register.

has three different uses that look the same:

  1. Passive: ("my wallet was stolen").
  2. Potential: ("can eat").
  3. Honorific: ("the president spoke").

Diagnostic — which one is it?

If the sentence has…Reading
an agent marked with ()passive
a context of ability or constraint (, )potential
a respected subject and no passive agent ()honorific

Business email and news often use honorific because it is shorter and less stiff than . If the subject is clearly a respected person and there is no passive agent, is honorific.

Two edge cases worth recognising

  • Adversative passive. An に-marked agent + a nuance of harm to the speaker: ("the child cried on me"), ("got rained on"). Common in speech and fiction. Never honorific.
  • Causative-passive. ("was made to ~"): ("was forced to do overtime"). Distinct from both plain passive and honorific.

Trade-off: because is softer, it can feel not polite enough to very traditional readers. It also looks the same as the passive, so mistakes are easy to miss. is clear; is not.

In theory, this is Kenjōgo. Literally: "I receive the favour of being allowed to ~." In modern Japanese, this form has spread so widely that a NHK reader once said 「」when nobody's permission was needed.

The correct rule. Use only when (a) you are doing the action with the other party's permission, and (b) you benefit from it. Otherwise use .
  • ○ 「」— the listener has (in some way) given permission.
  • ✗ 「」— extra, because is already Kenjōgo.
  • ✗ 「」— nobody gave permission; say 「」.

The gray zone. A large number of forms are heard constantly in business Japanese but fail the strict permission test: . Native speakers accept them, but a stricter grammarian would replace each with the version. Recognise them as widely used — do not treat them as cleanly correct or cleanly wrong.

It is widely used anyway. Understand it, but do not use it too often.

Stacking keigo on top of keigo is against the rules, but people often do it when they are nervous or want to sound extra polite.

  • ✗ ( + — two layers of Sonkeigo).
  • ✗ (same problem).
  • ✗ ( is already Sonkeigo).

Some double forms have become standard and are now accepted:

  • ○ ( + ).
  • ○ ( + ).
  • ○ ( + ) — two humble elements from different word-classes doing different jobs. Not treated as 二重にじゅう敬語けいご by native speakers.

Mixing the two registers

The examples above stack the same register twice. The other failure is stacking different ones onto a single action — a humble root carrying an honorific marker, or the reverse. The result is not merely over-polite; it points the respect in two directions at once.

  • ✗ — lowers the speaker, raises the subject. For someone else's looking, use . The same fault gives ✗ .
  • ✗ — is humble, so this lowers the very person you meant to raise. Use .
  • ✗ / ✗ — a humble verb with an honorific ending, or an honorific pattern feeding a humble one. Pick whose action it is first, then use one register for it.
The test: name whose action the verb describes. One action, one direction, one marker. If a second marker is doing the same job, drop it; if it is doing the opposite job, the sentence is broken rather than merely overdone.

When reading: stacked keigo means the speaker is either (a) using a form that has become standard, or (b) making a mistake because they are nervous. Both are common.

A group of retail and service phrases that grammar books call wrong, but that you will hear every day in convenience stores and restaurants.

  • ✗ → ○ (wrong tense — the check is happening now, not in the past).
  • ✗ (「」) → ○ ( adds nothing and makes the reference unclear).
  • ✗ (「」) → ○ ( has no meaning here).
  • ✗ used for identity (「」) → ○ (nothing is becoming anything; is for change).

Native speakers react differently. Older listeners get annoyed; younger speakers hardly notice.

These are keigo used as fixed phrases. Native readers understand them as chunks, not word by word. Each phrase has a specific slot — using the wrong one for the wrong relationship is a common giveaway.

Openers

  • — standard external opener (email or phone). Implies an ongoing relationship. For a first-ever contact, use or instead.
  • — internal only. Standard opener for emails inside your company. ✗ Do not use with clients — it implies they are a colleague. Use instead.
  • — apology opener when you're replying late. Slot it before the main message.

Closings

  • — the standard closing. It is a closing, not an opener — do not put it at the top of an email.
  • — the most polite closing. Formal external email, first-contact, or requests to senior parties.
  • — "quick note" sign-off. Signals brevity, appropriate when replying fast. Do not use for formal or first-contact emails.

And what about actual letters?

A formal letter — a printed notice, a greeting card, a ceremonial invitation — keeps an apparatus that email dropped. It runs → a seasonal line (, or the all-season stand-in when you do not want to name a season) → a prosperity greeting → your actual message → .

  • — prosperity of an organisation: .
  • — health of a person, so it is the one you use when writing to an individual rather than a company.
  • — "when I see you in person," for written appointments. Dated: worth recognising in an old-fashioned letter, not worth writing yourself — or is the current way to say it.
These belong to that slot and nowhere else. Dropped into an everyday email they read as pastiche — a normal business email opens with and has no seasonal line at all.

But what about messaging? (Slack, LINE, WhatsApp)

  • Workplace chat (Slack / Teams): becomes the universal opener — sounds oddly stiff in internal chat. Letter-style structure disappears entirely.
  • Closings shrink: survives as the all-purpose sign-off. What disappears is the letter apparatus — and seasonal greetings (). Sign-offs like still appear in chat, just less obligatory than in email.
  • Personal messaging (LINE / WhatsApp) with someone above you — a teacher, senpai, or older acquaintance: keep です/ます, drop the business set phrases. A bare polite sentence is correct, not rude. For emoji and stamps, follow the other person's lead.
Rule of thumb. Register follows the relationship, not the medium. Chat trims the ritual phrases, not the politeness itself — keigo verbs like and stay exactly as they are.

Phrases you drop into a request to reduce its bite. Each one signals a different flavour of hedging — they are not interchangeable.

  • — "sorry to trouble you, but ~." The all-purpose front-loaded apology. Neutral, works for almost any imposition.
  • — "sorry for the bother, but ~." Slightly more concrete than . Names the imposition as a hassle.
  • — stronger version, specifically for multi-step tasks (print, sign, scan). Explicitly acknowledges the effort you are asking for.
  • — "if it causes you no inconvenience ~." Signals that the listener is free to decline. Use for optional or sensitive asks ().
  • — legitimate formal softener placed before the closing: . Do not confuse with Baito-keigo (see A5) — same syllables, different word, different role.
  • — "I would be grateful if ~." Softens a request into a wish. See §10 for placement on the ladder.

Keigo has two independent axes. The first is politeness height — plain → → → . The second is tone and register — how much softening is present, and whether the writer is being ceremonial or conversational. A message can be perfectly polite by height and still read as cold, impatient, or slightly annoyed.

Missing softeners read as impatience

When a message drops the softeners the reader was expecting (see A7), the tone shifts even if the keigo itself stays correct. Same request, three tones:

The signal. Curtness in Japanese business writing is usually not about dropping keigo — it's about the absence of expected softeners. If the relationship normally carries and today's message doesn't, the drop itself carries meaning.

— polite but conversational

Compare three closings for the same ask:

  • — ceremonial. Standard for a formal external email, first contact, or senior recipient.
  • — softer wish. Formal but less binding — appropriate when the ask is optional or when you want to give the reader room.
  • — polite, conversational. Fully in keigo, but literally "I would think it good if you sent it" — less of a formal request, more of a shared expectation. Common in Slack, Teams, and internal follow-ups where the ceremonial closing would feel over-formal.

Some strict style guides push back on for high-stakes external asks — literally makes it a wish rather than a request, which can read as vague. Recognise it as polite; use it where a conversational register fits.

Two axes, not one. Politeness height (how much keigo) and register (ceremonial ↔ conversational, softened ↔ direct) move independently. A Slack message with can be as polite as a formal email — it just fits a different register. And a message with all the right keigo can still read as annoyed when the expected softeners are missing.

Chunks that show up in specific business situations. Recognise them as one unit.

Sending and receiving documents

  • — "please check and accept." Standard when attaching documents to an email.
  • — "I have humbly received (your document)." Formal receipt acknowledgment, stronger than .
  • — "please accept (this gift)." For gifts, not documents.

Phone and message relay

  • — humble verb for relaying a message on behalf of an in-group member. — "I will pass this on to Tanaka."
  • — "is away from their desk." Set phone-Japanese phrase.

Notices and warnings

  • — "please understand / please note." Used when announcing an inconvenience (closures, price changes).
  • — "please bear this in mind." Slightly softer than .

Asking the public to refrain, or to cooperate

A separate family from : that one announces an inconvenience you have already decided on, while these ask for behaviour.

  • — "please refrain from ~." The standard prohibition on signs and in announcements, softer than because it asks rather than forbids. reports it as standing policy ("we ask that guests refrain"), and turns it into a direct, face-saving request to one person.
  • — the closing that pairs with a restriction. is the formal written version, and pairs the two nouns when you are asking people to accept something inconvenient as well as act on it — standard in hospital and public-facing notices.
  • — the preface frame for documents ("please read ~ before proceeding"), often as .
  • — "to receive" an order, request, or message, formally. in service; as the acknowledgment.

Four phrases all mean "I understand / I've got it," but they sit on distinct rungs. Picking the wrong one — especially to a client — is a common learner error.

PhraseRegisterUse with
Highest (service / customer-facing)Customers, guests, luxury service. Standard staff acknowledgment.
Formal (business standard)Superiors, external contacts, internal formal email. The safe default.
Polite-neutralPeers, teachers, casual polite. Fine internally, too plain for clients.
Casual-politePeers or subordinates only. ✗ Avoid with customers and superiors — treated as too casual.

Default to in business email when in doubt — it's polite enough for anyone above you, and not so stiff that it feels out of place.

What the upgrade actually is

Most of this cheatsheet is about who you raise or lower. This card is about a different dial: keeping the meaning and the direction identical while raising the register of the words themselves. The mechanism is usually 和語わご giving way to 漢語かんご — becomes , becomes — sometimes with a humble verb ending on top.

This is a register dial, not a politeness ladder. The formal word is not more polite to the listener; it is more written, more ceremonial, more distant. Aimed at a close colleague it reads as cold or arch — see A8 · Reading tone. Reach for it in formal written email, first contact, apologies, and customer-facing notices.

Everyday polite → formal written

Everyday politeFormal writtenNotes
Same "I would be grateful" move, one register up. is written-only — it reads as stiff in speech.
For written thanks in a formal email or notice, not for a passing thank-you.
(A7 · Softeners) covers much of the same ground and is the commoner spoken form.
Refuses without the flat . Softer on the page, and standard in service.
Humble as well as formal — only for your own thinking.
= later, unscheduled. = again, properly, another time.
Standard opener for announcements and apologies.
points at a specific earlier occasion you both remember.
Both fine; avoids implying they are run off their feet.
For a specific fact. asks for ongoing guidance — a bigger ask.
raises the reader and suits materials sent to a client.
A short notification, not a full reply.
also works as a soft decline — read the context.
Marks the request as low-priority and interruptible.
Acknowledges the trouble of travelling — for visits you asked for.
Asks the reader to infer what you have not spelled out. Ordinary current business vocabulary, spoken and written.
For asking pardon for an inconvenience you are announcing. Standard in notices.
Gift enclosures only, and dated outside them — recognise it more often than you write it. For documents the phrase is ご査収さしゅうください.

Where it stops helping

  • Register has to match the channel. in a chat message to a teammate is not extra respect; it reads as a joke or a rebuke.
  • Some of these are narrow, not general. belongs to a gift note and nowhere else — used of documents it is simply the wrong phrase. asks pardon for an inconvenience, not for a mistake you are apologising for.
  • Formality is not the same as currency. and are everyday business vocabulary, but the stiffer written has largely fallen out of use — many working adults would not use it, and some would not recognise it. Read it if it arrives; do not reach for it.
  • Upgrading everything is its own tell. One or two of these lift a message; a message built entirely from them reads as a template rather than a person writing.

Where to go from here:

  1. The government's keigo guideline () — the 2007 文化ぶんか審議会しんぎかい document behind the five-category classification this cheatsheet uses (see A1 and §6). Reading the original — worked examples and all — is itself good keigo practice.
  2. Full letter conventions — A6 covers what survives in email; full letters add the hurried-note pair and a month-by-month repertoire of seasonal greetings (). Very stylised — you can learn them as templates.
  3. Regional and generational differences — Kansai keigo ( as a softened honorific), younger speakers avoiding overly stiff forms, differences between feminine and masculine registers.
  4. Reading real material — NHK announcements, department store PA, business email templates, keigo in (period dramas — often uses old-style keigo).