A guide for learners who already know です/ます, and want to read Japanese where the subject
is left out. Keigo is not just about being polite — two of its three types tell you who did the action. Sections are collapsed by default; open the ones you need.
PART ONE
Basic
Learn this first. It is enough to read most business writing and news.
Japanese has three verb systems that sit on top of the plain form. They are not the
same as each other — each one gives you different information.
尊敬語 · SonkeigoSUBJECT = THEM
Raises the person doing the action. You use it when talking about
someone higher than you (a customer, boss, teacher, older person, stranger).
Pattern: お+stem+になる (Japanese-origin verbs) or ご+noun+になる (Chinese-origin する-verbs).
Pattern: なさる in place of する (お電話なさる).
Pattern: ~れる/られる (passive form, also used as a softer honorific — often in news and business writing).
Many common verbs have their own special forms — see §3.
Rule. The subject of a Sonkeigo verb cannot be you or your side. If you see ご覧になる, the person looking is never the speaker.
謙譲語 · KenjōgoSUBJECT = ME
Lowers the person doing the action — which usually means the person
is you, or someone on your side (your company, your family, your team). You use it
when the action is done for or to someone higher.
Pattern: お+stem+する / ご+noun+する (お送りします, ご案内します).
Made stronger with いたす: お+stem+いたす (お送りいたします, ご案内いたします).
Many common verbs have their own special forms — see §3.
Rule. The subject of a Kenjōgo verb is you (or your side). If you see 拝見する, the person looking is the speaker.
丁寧語 · TeineigoSUBJECT = EITHER
Polite only to the listener. This is です/ます. It gives you no
information about who the subject is. This is why Teineigo is safe for
beginners — but also why it never solves the "who did it?" question when the
subject is left out.
Same verb, three registers.
Plain
見る
Sonkeigo
ご覧になる
Kenjōgo
拝見する
Textbooks often skip this point. In Japanese, the subject is often left out. Keigo is
one of the main ways the reader figures out who did the action.
2.1 Sonkeigo → subject is not the speaker
Sonkeigo raises the subject. You do not raise yourself. So:
2.2 Kenjōgo → subject is the speaker (or their side)
Kenjōgo lowers the subject. You do not lower other people. So:
2.3 Teineigo → no information
です/ます tells you nothing about the subject. 見ましたか could mean the
listener, the speaker, or a third person. This is exactly why keigo matters for
reading — remove the Sonkeigo/Kenjōgo and you lose the "who."
Third parties add one more difficulty (which "side" is the third person on?). That is
explained in §8 · Uchi/soto.
Common verbs have their own special forms. They do not follow the お+stem pattern.
Learn them as sets of three — this is probably the most useful memorisation in keigo.
Plain
Sonkeigo (subject = them)
Kenjōgo (subject = me)
いる
いらっしゃる / おいでになる
おる
行く
いらっしゃる / おいでになる
伺う / 参る
来る
いらっしゃる / おいでになる / お見えになる / お越しになる
伺う / 参る
する
なさる
いたす
言う
おっしゃる
申し上げる / 申す
見る
ご覧になる
拝見する
聞く
お聞きになる
伺う / 承る / 拝聴する
尋ねる (to ask)
お尋ねになる
伺う
会う
お会いになる
お目にかかる
見せる
お見せになる
お目にかける / ご覧に入れる
食べる
召し上がる
いただく / 頂戴する
飲む
召し上がる
いただく / 頂戴する
知る
ご存じ (state, not action)
存じる / 存じ上げる (know a person)
思う
お思いになる / 思われる
存じる / 存じ上げる
あげる / 与える
くださる (they → me)
差し上げる (me → them)
もらう
―
いただく / 頂戴する / 賜る
くれる
くださる
―
寝る
お休みになる
―
死ぬ
お亡くなりになる / 亡くなられる / 逝去される (formal, written)
―
着る
お召しになる
―
買う
お求めになる
―
借りる
―
拝借する
読む
お読みになる
拝読する
受ける (to receive)
お受けになる
拝受する / 承る
わかる / 承知する
ご承知 / ご了承
承知する / かしこまる
訪ねる (to visit)
お訪ねになる
伺う / お邪魔する
Notes
いらっしゃる / おっしゃる / なさる / くださる / ござる are the "five special respectful verbs." They take ~います (not ~ります) in the polite form: いらっしゃいます, おっしゃいます, なさいます, くださいます, ございます.
いらっしゃる covers three verbs — いる / 行く / 来る.
Which one it is is decided by context. A destination (御社に) → 行く. An origin
or arrival cue (こちらに, もう) → 来る. A state or location (今、ロビーに) → いる.
The same rule applies to おいでになる.
召し上がる vs いただく — same idea (eat / drink), but the choice
depends on who is doing it. Boss eats → 召し上がる. You eat (or receive) → いただく.
The 拝 prefix (bow, revere) marks a family of humble verbs: 拝見する (see), 拝読する (read), 拝借する (borrow), 拝聴する (listen), 拝受する (receive). All lower the speaker. Never use them about
others.
Multiple Sonkeigo for one verb — pick the register. Some verbs offer more than one respectful form.
For arriving, お見えになる / お越しになる are higher-register than 来られる. Use the fuller
form for named guests and clients; use ~れる for softer honorific in news and email (see A2).
Showing to a customer: use お目にかける / ご覧に入れる, not 見せてあげます — ~てあげる to a customer sounds presumptuous (see §9).
Verbs with no Kenjōgo (着る, 寝る, 死ぬ) — do not invent one. These actions are not directed at anyone, so there is nothing to humble: plain polite (寝ます) is already correct. お+stem+する (see §4) only works when the action involves the person you respect.
Some Kenjōgo cells show two forms (伺う / 参る, 申し上げる / 申す). They are not
exactly the same — see A1 · Two kinds of Kenjōgo. For now, either is fine.
Where two Kenjōgo forms differ by formality — the table lists them side by side, but they
are not interchangeable in every register: 頂戴する sits above いただく for formal written business; 承る is the form for formally receiving a request or order;
and for visiting, お伺いする is the business default, お訪ねする the neutral
option, and お邪魔する the friendly one that casts you as an intrusion — too casual for a
client email.
When a verb has no special form, you build keigo with a pattern.
4.1 Sonkeigo patterns
Pattern
Example
Notes
お+ます-stem+になる
読む → お読みになる
The standard pattern. For Japanese-origin verbs.
ご+Chinese-origin noun+になる
利用する → ご利用になる
For する-verbs.
~れる / られる
読む → 読まれる
The softest honorific. Common in news and business email.
お+stem+です
読む → お読みです
Describes a state — "is reading." Also お帰りですか, お持ちですか.
お+stem+ください
待つ → お待ちください
"Please do ~." Very common in signs and service.
ご+Chinese-origin noun+ください
確認する → ご確認ください
Same idea for する-verbs. Note: no して — ✗ ご確認してください.
4.2 Kenjōgo patterns
Pattern
Example
Notes
お+ます-stem+する
送る → お送りします
The standard pattern.
ご+Chinese-origin noun+する
案内する → ご案内します
For する-verbs.
お+stem+いたす
送る → お送りいたします
One degree more polite than お+stem+する — いたす is itself the Kenjōgo of する.
ご+noun+いたす
案内する → ご案内いたします
Same idea.
~ていただく
教えていただく
"I receive the favour of your ~ing." Very common.
Verbs with no special humble form.お+stem+する only works when the action is directed at the person you respect (お送りする, お持ちする). Self-directed verbs like 着る and 寝る have nothing to humble — plain polite (着ます, 寝ます) is already correct. When you need explicit deference, use ~させていただく instead (お先に休ませていただきます).
4.3 だ/ある and their polite forms
Plain
Polite
Very polite
だ
です
でございます
ある
あります
ございます
Keigo is not only about verbs. Some everyday words are replaced by more formal ones.
Seeing them is a clear sign that you are reading formal Japanese.
Casual
Formal / keigo
どこ
どちら
どっち
どちら
だれ
どなた / どなた様
いま
ただいま
このあいだ
先日
きのう
昨日
きょう
本日
あした
あす (spoken) / 明日 (written / set phrases)
さっき
先ほど
あとで
後ほど
すぐ
早速 / 至急
ちょっと
少々
すごく
大変 / 誠に
いくら
いかほど
どう
いかが
いい
よろしい
ある / ない
ございます / ございません
会社 (mine)
弊社 / 当社
会社 (theirs)
御社 (spoken) / 貴社 (written)
家 (theirs)
お宅 / お住まい
息子・娘 (theirs)
ご子息 / ご息女 ・ ご令嬢 (also お嬢様)
妻 (theirs)
奥様
Notes on the tricky rows
御社 vs 貴社 — same meaning ("your company"), split by
medium. 御社 in speech, 貴社 in writing. The spoken/written split exists because 貴社 is a homophone with 記者, 汽車, 帰社 — ambiguous by ear, clear on the page.
弊社 vs 当社 — both refer to your own company, but 弊社 actively humbles (弊 = worn, shabby) — use it with clients and outside parties. 当社 is neutral-formal — right for press releases or internal documents where no one specific is being deferred to.
"Theirs" family words are strictly one-way.ご子息, ご息女, お嬢様, 奥様, ご主人 refer only
to the listener's or a third party's family — never your own. ✗うちのご子息 → ○うちの息子. Using them for your own family raises your own side (uchi/soto error — see §8).
すぐ → 早速 / 至急 — not synonyms. 早速 is prompt / proactive ("I got right on it"), positive tone. 至急 is urgent — needed now, used in subject lines: 【至急】ご確認ください.
ちょっと → 少々 in formal speech and writing. 少々お待ちください, 少々お時間をいただけますか are standard.
Some grammar books call this a fourth type. It is the お / ご added to nouns to
make them sound nicer (お茶, お金, ご飯). It is not linked to any specific person,
and it is not really honorific — it just makes the speaker sound refined. Sometimes
grouped under Teineigo.
Which prefix, and when
Default rule:お attaches to 和語 (native Japanese words), ご attaches to 漢語 (Sino-Japanese compounds). Katakana loanwords take neither.
Word type
Example
Prefix
和語 (native)
花, 名前, 手紙
お花, お名前, お手紙
漢語 (Sino-Japanese)
住所, 家族, 説明
ご住所, ご家族, ご説明
Katakana loan
コーヒー, ビール, パソコン
no prefix (✗おコーヒー)
Common exceptions to memorise
Several 漢語 words take お, not ご, because they've been fully assimilated:
お時間, お電話, お食事, お料理, お約束, お返事 — all 漢語 but take お.
A few take either: お返事 / ご返事, お誕生日 / ご誕生日.
One prefix per word
A word takes at most one beautifying prefix. ✗おお菓子 / ○お菓子. ✗おお歳暮 / ○お歳暮.
This also covers compounds built on a word that already carries one. お茶漬け is お茶 + 漬け — the prefix carries over into the compound,
and nothing is added on top of it.
Mandatory vs optional
How attached the prefix is varies by word, and it sits on a spectrum rather than a switch.
Degree
Examples
Dropping the prefix
Fused — now part of the word
おなか, おしり, お茶漬け, お点前, おとぎ話, おたふく
Sounds odd, rough, or means something else (なか = inside)
Default in everyday and service speech
お風呂, お寺, お釣り, お寿司, おそば, お花見
Not wrong, but noticeably blunt in most contexts
Optional — marks refined register
お皿, お酒, お店
Perfectly normal
Polite-register only
ご飯
Fine among friends (飯、食べた?); the error is 飯 in a formal setting
Overusing お in casual speech makes you sound affected; underusing it in service or
business Japanese sounds rough. A few optional prefixes also carry a softer, more refined
register that reads as feminine in casual male speech — おトイレ, お化粧, お洋服 —
where お水 and おなか stay neutral for every speaker.
Same prefix, different job
The same お / ご can be either Bikago (just refined) or Sonkeigo (respecting a specific
person), depending on whose thing it is. お名前 in お名前をお願いします is
Sonkeigo — the name belongs to the listener. お茶 in お茶を飲もう is Bikago —
nobody's name is on the tea.
Watch the word class: Bikago sits on a noun. The same お on a verb stem is a different thing entirely — お読みになる is the お~になる Sonkeigo pattern (see §4), and it always raises the person
doing the action. Some prefixed nouns flip the same way: ご連絡 is Bikago when
you mean contact in general, Sonkeigo when the contacting was done by the person you are addressing.
~様 — the standard respectful title. Used in writing (envelopes,
invoices) and formal speech.
~殿 — used in official or internal documents to subordinates or
peers. Do not use it to someone above you — it can sound like you are
looking down on them.
~氏 — used in news writing ("Mr. / Ms." in a news article). Neutral.
~先生 — teachers, doctors, lawyers, politicians, authors. Wider
than just "teacher."
御中 — used on envelopes when the letter is going to an
organisation, not a person (株式会社ABC 御中). Never use it together with ~様.
各位 — "to everyone concerned." Used in group emails and notices.
Replaces ~様 for individuals.
Keigo is not attached to a person. You do not decide once that your boss "gets
Sonkeigo" and then use it forever. You decide again every time you speak, and the
thing that decides it is who is listening.
For this, Japanese splits the world in two. 内 (uchi) is your
side — your company, your team, your family. 外 (soto) is
everyone else. The line is not fixed either: it falls between you and whoever you are
talking to.
Rule 1 — To an outsider, your whole side becomes one block
The moment you speak to someone outside your group, everyone inside it is treated the
same: you, your colleague, your boss, your family. All of them humble, none of them
Sonkeigo. Your boss is not pushed below you — your boss is bundled together with you, and the difference between you stops being expressed at all.
The listener's side is the mirror image. The customer, their colleagues and their boss
all keep Sonkeigo.
Rule 2 — Their names lose さん, and the title moves
The same rule, applied to how you name people. In front of an outsider it is 田中は席を外しております — not 田中さんは…, and not 田中部長は…. Hanging
a title off the end of your own colleague's name is a way of honouring them, and honouring your own
side in front of an outsider is the opposite of what you want.
The job itself does not have to disappear, though — you often need it to say which Tanaka you mean. Move it in front with の and it stops being an
honorific and becomes a plain statement of the job: 部長の田中がご説明いたします. You can also drop the name
and keep the job — 弊社の部長 in formal speech, うちの部長 in casual.
Naming your own boss to a customer.
Fine
田中
Fine, and clearer
部長の田中
Not to outsiders
田中部長
Official guidance takes this question head on: 田中 and 部長の田中 both
work to an outsider, while 田中部長 is judged unsuitable
because it never became an in-group way of naming him. The same goes at the top of the company: 社長の田中, not 田中社長.
You will still hear the title-last version, especially when the person is sitting right there — but the の form is the one that is safe everywhere.
So what disappears is the marking, not the information. You can state someone's job; you just
stop deferring to it. In front of a customer your 部長 is named
and conjugated exactly like someone who joined last week — which is the clearest sign that Rule 1 is a merge and not a demotion.
Rule 3 — Back inside the group, rank returns
With no outsider in the room there is no block to form, and ordinary rank runs the
sentence again. Your boss goes straight back to Sonkeigo.
Rank here means position, not age. A 課長 younger than you is
still above you, and a 先輩 who joined a year earlier is still a 先輩. (If you meet the words 目上 and 目下 in a textbook, that is what they name: someone above or below
you inside your own group.)
Same person, same day. Only the listener changed.
Said to a colleague
田中部長はいらっしゃいます
Said to a customer
田中はおります
If you remember one thing. Ask who is listening before you ask who is
senior. The listener decides where the line falls; rank only orders people who are on the
same side of it.
Decision table — the three verbs of いる
Because this comes up so often in phone and reception Japanese:
Subject
Listener
Use
You (self)
Peer / colleague
います
You (self)
Superior / customer
おります
Your in-group senior (e.g. 部長)
Peer inside the same group
いらっしゃいます
Your in-group senior
Outside customer / client
おります(Rule 1)
The customer / client
You
いらっしゃいます
A respected third party (not your side)
You
いらっしゃいます
The Kansai form おられる (おる + honorific ~れる) is used
in western Japan and some business speech for respected third parties, but many hear おる as humble and feel it lowers the subject. When in doubt with a customer, いらっしゃいます is always safe.
When reading: a Kenjōgo verb does not have to mean the subject is 私 literally. It can be anyone on the speaker's side — a colleague, a
subordinate, a family member — as long as the speaker is talking to someone outside
the group. The verb tells you "in-group," not "first person."
These verbs are everywhere in polite Japanese, so it is worth learning them early. In
Japanese, the direction of a favour (who did something for whom) is built into the
verb — not the pronoun. Keigo is then added on top to show respect.
9.1 The three base verbs
Direction
Plain
Polite version
I give to them
あげる
差し上げる (Kenjōgo — I lower myself)
They give to me / my side
くれる
くださる (Sonkeigo — I raise them)
I receive from them
もらう
いただく / 頂戴する (Kenjōgo — I lower myself)
The main rule. The verb tells you the direction, even when the
subject is dropped.
くれる / くださる → the giver is the other person, the receiver is me / us. You cannot use くれる for "I give."
あげる / 差し上げる → the giver is me / us (or a third person giving
to another third person). You cannot use あげる for "they gave to me."
もらう / いただく → the receiver is me / us. The giver is the other
person.
Warning about 差し上げる: adding ~て to it —
「〜て差し上げます」— is not an error; official guidance
even lists ご案内してさしあげる as well formed. The problem is that it names the favour: it says out loud that the other person is
benefiting from you, which easily reads as conferring a kindness they did not ask for. お~する / ~いたします carries the same humility without naming it, and is what people
actually reach for — in a survey of 127 native speakers offering to help a superior, the common answers
were お手伝いしましょうか / お手伝いいたしましょうか, and no ~て差し上げる offer appears in the reported results at all.
Where it stays comfortable is about someone rather than to their face:
「お客様をご案内して差し上げて」 to a colleague, or reporting what a
third person did.
9.2 Combined with ~て form (actions done as favours)
This is where 授受表現 becomes essential. Attach these verbs to the ~て form of another
verb, and the sentence describes an action done as a favour. The direction is still
fixed by the verb.
Combined form
Meaning
Doer
Receives favour
~てあげる
I do X for them
me / my side
other side
~て差し上げる
(polite) I do X for them — see the warning in §9.1
me / my side
other side
~てくれる
They do X for me
other side
me / my side
~てくださる
(polite) They kindly do X for me
other side (respected)
me / my side
~てもらう
I receive the favour of them doing X
other side
me / my side
~ていただく
(polite) I humbly receive the favour of their doing X
other side
me / my side
9.3 Subject logic: ~てくださる vs ~ていただく
Both often translate to English the same way ("the teacher taught me"), but they are
structured differently. This matters when the subject is dropped.
Both are polite. ~ていただく is often felt as more polite because it puts the
humble side (me) in the subject position, which feels less commanding.
9.4 Very common set patterns
お+stem+いただく — "I humbly receive your ~ing." Formal version of ~ていただく. お待ちいただく, お読みいただく, ご確認いただく.
~てくださって、ありがとうございます — "thank you for kindly ~ing." Standard
thank-you.
お越しいただく / おいでいただく — "you kindly come." Used to thank
customers or guests. 「本日はお越しいただき、ありがとうございます」.
ご協力いただく — "we receive your cooperation." Standard in
announcements.
9.5 Three-party direction (uchi/soto first)
When a third party is involved (your boss gave X to your client, your colleague did Y for the customer),
apply uchi/soto before picking the verb:
Giver = uchi, receiver = soto → ~てさしあげる / お~する (in speech, prefer お~する to avoid the patronising ring — see §9.1).
Giver = soto (respected), receiver = uchi → ~てくださる / ~ていただく. This is the
same rule as with 私 — your in-group members are treated as "me" for direction purposes.
9.6 Particles, and the neutral verb outside the system
Particles are fixed by direction. The giver takes が and the receiver に for くれる / くださる (先生が私に). With もらう / いただく the receiver is the subject and the source takes に or から — から reads slightly more neutral and is the safer choice
when the source is an organisation rather than a person.
与える sits outside the favour system. It states a transfer as objective fact
(影響を与える, 権限を与える) with no direction of gratitude
attached, which is why it belongs to written and formal register rather than to あげる / くれる / もらう. Using it of a personal favour sounds cold or top-down.
差し上げる is not simply "polite あげる." Because it raises the
receiver from below, using it toward peers, children, or juniors sounds ceremonious to the point of
sarcasm. Plain あげる aimed at a customer has the opposite problem — it frames you as doing
them a favour. In service Japanese, restructure with お~する instead.
Making a request is one of the most common uses of keigo, and Japanese has many
levels. Learn to recognise where a form sits on the ladder — you will see all of these
in daily life, from convenience store signs to business email.
Three principles that set the level
Negative questions are more polite than positive ones. They leave
room to say no. お待ちいただけませんか is more polite than お待ちいただけますか.
Longer forms are more polite than shorter ones. More words = more
distance = more respect.
Kenjōgo (based on いただく) is often felt as more polite than Sonkeigo
(based on ください).ください is a command from you to them; いただく puts you in the humble receiving position.
10.1 The ladder — "please wait" as an example
Casual
待って
Between friends
Polite
待ってください
Neutral polite — textbook Japanese
Formal (Sonkeigo)
お待ちください
Signs, service, announcements (+ませ in luxury service)
Business standard (Sonkeigo + Kenjōgo)
お待ちいただけますか
Spoken and written business default
Softer (negative question)
お待ちいただけませんか
Leaves room for no
Soft email request
お待ちいただければ幸いです
"I would be grateful if." Very common in email
Most formal (email)
お待ちいただけますようお願い申し上げます
Formal email closing
10.2 Two patterns to recognise
Almost every polite request in Japanese is built from one of two patterns:
お+stem+ください — Sonkeigo. "Please kindly do." You are asking
them (respected) to do the action. Common in signs and one-way instructions.
お+stem+いただく (+ …ますか / …ませんか / …ますよう / と幸いです) — Kenjōgo. "I
humbly receive your ~ing." You are the receiver. Common in email and personal
requests.
Learn these two skeletons and you can decode almost any polite request.
10.3 Which rung do you start on?
The ladder shows what exists. Real requests pick one rung by matching relationship to medium.
A rough starting map:
Situation
Typical starting rung
Friend or family
待って
Same-level colleague (chat, spoken)
待ってください / ちょっと待って
Internal team reminder (email, downward or peer)
お待ちください / お忘れのないようお願いいたします
Sign, PA, one-way announcement
お待ちください / お待ちくださいませ
Personal email to a known client
お待ちいただけますか / お待ちいただければ幸いです
First contact / formal external email
お待ちいただけますようお願い申し上げます
A common learner error is over-shooting: using …お願い申し上げます in an internal team email makes it sound
like the recipient is an external client. Match the rung to the relationship.
10.4 Softening endings
You can make almost any request softer by adding an ending to the verb. These stack on top of the
rung you picked. The other half of softening — the phrases you put in front of the request
(恐れ入りますが, お手数ですが, 差し支えなければ) —
is a separate choice with its own nuances: see A7 · Softeners and hedges.
~ませんか — negative question. Softer.
~ますようお願い申し上げます — the most formal email ending. Attaches to お~いただけます / ご~いただけます.
~のほど — legitimate formal softener, put before the closing: ご確認のほどよろしくお願いいたします. Do not confuse with Baito-keigo ~のほう (see A5) — different word, different job.
~ますでしょうか — softens a yes/no question: ご覧いただけますでしょうか. Common in service and email. Avoid stacking on forms that already contain いただけます repeatedly — it starts to sound awkward.
Built-up example
Neutral polite
待ってください
Formal
お待ちください
Kenjōgo question
お待ちいただけますか
More polite (negative)
お待ちいただけませんか
Soft (with 幸いです)
お待ちいただけると幸いです
Most formal email version
恐れ入りますが、お待ちいただけますようお願い申し上げます
10.5 Some other rungs of note.
Form
Where it sits
Notes
待ってもらえる? / もらえますか
Below ください
The casual receiving-frame ask. Friends and close colleagues; never upward or outward.
お待ち願えますか / ご確認願えませんか
Beside いただけますか
The 願える frame — crisp and slightly written-sounding. Common in notices and internal mail.
お待ちくださいますようお願いいたします
Top rung, Sonkeigo-based
The くださいます twin of いただけますよう. Both are top-rung; いただく keeps the focus on your receiving, くださる on their giving.
Two more dials.~たいと思います softens a statement of intent by framing it as a
thought rather than a decision (ご説明したいと思います). And among conditionals, ~ば is gentler than ~と: ~と states an automatic consequence, which reads
as pressure in a request, while ~ば leaves the outcome open.
Height is not the only axis — a top-rung form aimed at a colleague reads as cold or sarcastic. Match the
rung to the relationship and the medium (see §10.3), and see A8 · Reading tone for what
over- and under-shooting sounds like.
The one rule that catches most errors: register consistency. Every honorific verb in a
sentence has to agree on who is elevated (the subject of Sonkeigo) and who is humbled (the
subject of Kenjōgo). When the wrong verb type is applied to the wrong person, the sentence is broken —
even if each individual word is a real keigo form. Read every sentence you write with the question: "is
the person being raised really someone I should raise? Is the person being lowered really on my side?"
Using Sonkeigo about yourself or your side — the most common
mistake for learners. If you catch yourself saying 私がいらっしゃいます, switch to
Kenjōgo (join → 参加いたします, not join → ご参加になります).
Using Kenjōgo about the other side — お客様が申しておりました is
wrong. Use おっしゃっていました.
Mixing up くれる and あげる — the direction is fixed.
「先生が私にあげた」is wrong. Use くれた (the teacher gave to me).
~て差し上げる in speech — grammatically Kenjōgo, but sounds like
you are doing an unwanted favour. Prefer お~する or ~いたします.
ご苦労さま vs お疲れさま — ご苦労さま is said from higher
to lower (boss to subordinate). Do not say it to someone above you. Use お疲れさまです.
Forgetting the special ~います form — ✗いらっしゃります → ○いらっしゃいます. The same for おっしゃる, なさる, くださる, ござる.
PART TWO
Advanced
Special cases, sub-types, and common mistakes. The extra details that turn a fluent
reader into a native-level one.
In 2007 the Japanese government (文化審議会) split 謙譲語 into two sub-types. What
textbooks call "Kenjōgo" is actually two different things doing two different jobs:
謙譲語Ⅰ · Kenjōgo IHAS A TARGET
Lowers the person doing the action, and raises the person receiving
it. Must have a target. The action must be done for or to someone who deserves
respect.
謙譲語Ⅱ · TeichōgoJUST FORMAL
Lowers the person doing the action, but only to be polite to the listener.
There is no target. Used to speak formally about your own side even when no higher
person is involved. Almost always with ます.
Verb
謙譲語Ⅰ (has a target)
謙譲語Ⅱ / 丁重語
行く / 来る
伺う (to a place / person you respect)
参る (just going, said formally)
言う
申し上げる (to someone you respect)
申す (just saying, said formally)
いる
―
おる
する
―
いたす
知る / 思う
存じ上げる (know a person you respect)
存じる (just know / think)
Decision rule. Is there a specific respected target in the sentence — a person, company,
or destination that deserves respect? Yes → Ⅰ.No → Ⅱ.
Applying it to each pair
伺う vs 参る — 明日、御社に伺います (respected destination = 御社) vs 明日、大阪に参ります (no respected target — just formal).
申し上げる vs 申す — お礼を申し上げます (thanks directed to someone) vs 田中と申します (self-introduction; naming isn't directed
at any specific respected person).
存じ上げる vs 存じる — 田中様は存じ上げております (knowing a person you respect) vs その件は存じません (knowing a fact or proposition
— no person to respect).
Reading examples
Why it matters when reading: when you see a Teichōgo verb (参る, 申す,
いたす, 存じる, おる), it tells you the speaker is being polite to the listener,
not necessarily to anyone in the sentence. It is the language of announcements,
self-introductions, and business PA. Seeing おる alone (「席を外しております」)
does not mean the subject is being looked down on — Teichōgo is just the formal
register.
~れる / られる has three different uses that look the same:
Passive:財布を盗まれた ("my wallet was stolen").
Potential:食べられる ("can eat").
Honorific:社長が話された ("the president spoke").
Diagnostic — which one is it?
If the sentence has…
Reading
an agent marked with に (先生に叱られた)
passive
a context of ability or constraint (この店では食べられます, 忙しくて行けない)
potential
a respected subject and no passive agent (社長が話された)
honorific
Business email and news often use honorific ~れる because it is shorter and less
stiff than お~になる. If the subject is clearly a respected person and there is no
passive agent, ~れる is honorific.
Two edge cases worth recognising
Adversative passive. An に-marked agent + a nuance of harm to the speaker: 子供に泣かれた ("the child cried on me"), 雨に降られた ("got rained
on"). Common in speech and fiction. Never honorific.
Causative-passive.~させられる ("was made to ~"): 残業させられた ("was forced to do overtime"). Distinct from both plain passive and honorific.
Trade-off: because ~れる is softer, it can feel not polite enough to
very traditional readers. It also looks the same as the passive, so mistakes are easy
to miss. お読みになる is clear; 読まれる is not.
In theory, this is Kenjōgo. Literally: "I receive the favour of being allowed to ~."
In modern Japanese, this form has spread so widely that a NHK reader once said
「休業させていただきます」when nobody's permission was needed.
The correct rule. Use ~させていただく only when (a) you are doing the
action with the other party's permission, and (b) you benefit from it. Otherwise use ~いたします.
○ 「本日はお休みさせていただきます」— the listener has (in some way)
given permission.
✗ 「拝見させていただきます」— extra, because 拝見する is already
Kenjōgo.
✗ 「田中と呼ばせていただきます」— nobody gave permission; say
「田中と申します」.
The gray zone. A large number of forms are heard constantly in
business Japanese but fail the strict permission test: ご説明させていただきます, ご紹介させていただきます, ご連絡させていただきます, ご報告させていただきます, ご担当させていただきます, お電話させていただきます, 退席させていただきます.
Native speakers accept them, but a stricter grammarian would replace each with the ~いたします version. Recognise them as widely used — do not treat them
as cleanly correct or cleanly wrong.
It is widely used anyway. Understand it, but do not use it too often.
Stacking keigo on top of keigo is against the rules, but people often do it when they
are nervous or want to sound extra polite.
✗お読みになられる (お~になる + ~れる — two layers of Sonkeigo).
✗ご覧になられる (same problem).
✗おっしゃられる (おっしゃる is already Sonkeigo).
Some double forms have become standard and are now accepted:
○お召し上がりになる (召し上がる + お~になる).
○お伺いする (伺う + お~する).
○拝見いたします (拝見 + いたす) — two humble
elements from different word-classes doing different jobs. Not treated as 二重敬語 by native speakers.
Mixing the two registers
The examples above stack the same register twice. The other failure is stacking different ones onto a single action — a humble root carrying an honorific marker, or the
reverse. The result is not merely over-polite; it points the respect in two directions at once.
✗拝見されました — 拝見 lowers the speaker, ~れる raises the subject. For someone else's looking, use ご覧になりました.
The same fault gives ✗ご拝見になる.
✗申されました — 申す is humble, so this lowers the very
person you meant to raise. Use おっしゃいました.
✗いただかれる / ✗お~になっていただく — a humble
verb with an honorific ending, or an honorific pattern feeding a humble one. Pick whose action it is
first, then use one register for it.
The test: name whose action the verb describes. One action, one direction, one marker. If
a second marker is doing the same job, drop it; if it is doing the opposite job, the sentence is broken
rather than merely overdone.
When reading: stacked keigo means the speaker is either (a) using a
form that has become standard, or (b) making a mistake because they are nervous. Both
are common.
A group of retail and service phrases that grammar books call wrong, but that you
will hear every day in convenience stores and restaurants.
✗よろしかったでしょうか → ○よろしいでしょうか (wrong tense — the
check is happening now, not in the past).
✗~のほう (「お会計のほう、一万円になります」) → ○お会計は一万円です (のほう adds nothing and makes the reference unclear).
✗~から (「一万円からお預かりします」) → ○一万円お預かりします (から has no meaning here).
✗~になります used for identity (「こちらがコーヒーになります」) → ○こちらがコーヒーです (nothing is becoming anything; になる is for change).
These are keigo used as fixed phrases. Native readers understand them as chunks, not
word by word. Each phrase has a specific slot — using the wrong one for the wrong
relationship is a common giveaway.
Openers
お世話になっております — standard external opener (email or phone).
Implies an ongoing relationship. For a first-ever contact, use 初めてご連絡いたします or 突然のご連絡失礼いたします instead.
お疲れ様です — internal only. Standard opener for emails inside your
company. ✗ Do not use with clients — it implies they are a colleague. Use お世話になっております instead.
ご返信が遅くなり大変失礼いたしました — apology opener when you're replying
late. Slot it before the main message.
Closings
よろしくお願いいたします — the standard closing. It is a closing,
not an opener — do not put it at the top of an email.
何卒よろしくお願い申し上げます — the most polite closing. Formal external
email, first-contact, or requests to senior parties.
取り急ぎ、ご連絡まで — "quick note" sign-off. Signals brevity, appropriate
when replying fast. Do not use for formal or first-contact emails.
And what about actual letters?
A formal letter — a printed notice, a greeting card, a ceremonial invitation — keeps an apparatus
that email dropped. It runs 拝啓 → a seasonal line
(時候の挨拶, or the all-season stand-in 時下 when you do not want to name a season) → a prosperity greeting →
your actual message → 敬具.
ご清栄 — prosperity of an organisation: 貴社ますますご清栄のこととお慶び申し上げます.
ご健勝 — health of a person, so it is the one you use
when writing to an individual rather than a company.
拝眉の上 — "when I see you in person," for written
appointments. Dated: worth recognising in an old-fashioned letter, not worth writing yourself — お目にかかった際に or 直接ご説明いたします is the current way to say it.
These belong to that slot and nowhere else. Dropped into an everyday email they read as pastiche —
a normal business email opens with お世話になっております and has no seasonal line
at all.
Closings shrink:よろしくお願いいたします survives as the
all-purpose sign-off. What disappears is the letter apparatus — 拝啓/敬具 and
seasonal greetings (時候の挨拶). Sign-offs like 取り急ぎ、ご連絡まで still appear in chat, just less obligatory than in email.
Personal messaging (LINE / WhatsApp) with someone above you — a teacher, senpai,
or older acquaintance: keep です/ます, drop the business set phrases. A bare polite sentence
is correct, not rude. For emoji and stamps, follow the other person's lead.
Rule of thumb. Register follows the relationship, not the medium.
Chat trims the ritual phrases, not the politeness itself — keigo verbs like いたします and いらっしゃいます stay exactly as they are.
Phrases you drop into a request to reduce its bite. Each one signals a different
flavour of hedging — they are not interchangeable.
恐れ入りますが — "sorry to trouble you, but ~." The all-purpose front-loaded
apology. Neutral, works for almost any imposition.
お手数ですが — "sorry for the bother, but ~." Slightly more concrete than 恐れ入りますが. Names the imposition as a hassle.
お手数をおかけしますが — stronger version, specifically for multi-step tasks
(print, sign, scan). Explicitly acknowledges the effort you are asking for.
差し支えなければ — "if it causes you no inconvenience ~." Signals that
the listener is free to decline. Use for optional or sensitive asks
(差し支えなければ、ご予算を教えていただけますでしょうか).
~のほど — legitimate formal softener placed before the closing: ご確認のほどよろしくお願いいたします. Do not confuse with Baito-keigo ~のほう (see A5) — same syllables,
different word, different role.
~と幸いです / ~ば幸いです — "I would be grateful if ~." Softens a request
into a wish. See §10 for placement on the ladder.
Keigo has two independent axes. The first is politeness height —
plain → です/ます → お~する / お~になる → いたします / 申し上げる. The
second is tone and register — how much softening is present, and
whether the writer is being ceremonial or conversational. A message can be perfectly
polite by height and still read as cold, impatient, or slightly annoyed.
Missing softeners read as impatience
When a message drops the softeners the reader was expecting (see A7),
the tone shifts even if the keigo itself stays correct. Same request, three tones:
The signal. Curtness in Japanese business writing is usually not
about dropping keigo — it's about the absence of expected softeners. If the
relationship normally carries お手数ですが / 恐れ入りますが / 差し支えなければ and today's
message doesn't, the drop itself carries meaning.
いただければと思います — polite but conversational
Compare three closings for the same ask:
お送りいただけますようお願い申し上げます — ceremonial. Standard for
a formal external email, first contact, or senior recipient.
お送りいただければ幸いです — softer wish. Formal but less binding
— appropriate when the ask is optional or when you want to give the reader room.
お送りいただければと思います — polite, conversational. Fully in
keigo, but literally "I would think it good if you sent it" — less of a formal
request, more of a shared expectation. Common in Slack, Teams, and internal
follow-ups where the ceremonial closing would feel over-formal.
Some strict style guides push back on ~いただければと思います for high-stakes
external asks — 思います literally makes it a wish rather than a request,
which can read as vague. Recognise it as polite; use it where a conversational
register fits.
Two axes, not one. Politeness height (how much keigo) and register
(ceremonial ↔ conversational, softened ↔ direct) move independently. A Slack
message with いただければと思います can be as polite as a formal email — it
just fits a different register. And a message with all the right keigo can still
read as annoyed when the expected softeners are missing.
Chunks that show up in specific business situations. Recognise them as one unit.
Sending and receiving documents
ご査収ください — "please check and accept." Standard when attaching
documents to an email.
拝受いたしました — "I have humbly received (your document)." Formal receipt
acknowledgment, stronger than 受け取りました.
お納めください — "please accept (this gift)." For gifts, not documents.
Phone and message relay
申し伝えます — humble verb for relaying a message on behalf of an
in-group member. 田中に申し伝えます — "I will pass this on to Tanaka."
席を外しております — "is away from their desk." Set phone-Japanese phrase.
Notices and warnings
ご了承ください / ご了承願います — "please understand / please note." Used when
announcing an inconvenience (closures, price changes).
お含みおきください — "please bear this in mind." Slightly softer than ご了承ください.
Asking the public to refrain, or to cooperate
A separate family from ご了承ください: that one announces an inconvenience you have
already decided on, while these ask for behaviour.
ご遠慮ください — "please refrain from ~." The standard prohibition on signs
and in announcements, softer than 禁止 because it asks rather than forbids. ご遠慮いただいております reports it as standing policy ("we ask that guests refrain"),
and ご遠慮いただけますでしょうか turns it into a direct, face-saving request to one person.
ご協力をお願いいたします — the closing that pairs with a restriction. ご協力いただきますよう、お願い申し上げます is the formal written version, and ご理解とご協力 pairs the two nouns when you are asking people to accept
something inconvenient as well as act on it — standard in hospital and public-facing notices.
お読みいただく — the preface frame for documents ("please read ~ before
proceeding"), often as お読みいただいた上で.
承る — "to receive" an order, request, or message, formally. ご注文を承ります in service; 承りました as the acknowledgment.
Four phrases all mean "I understand / I've got it," but they sit on distinct rungs.
Picking the wrong one — especially 了解しました to a client — is a common learner error.
Phrase
Register
Use with
かしこまりました
Highest (service / customer-facing)
Customers, guests, luxury service. Standard staff acknowledgment.
承知しました / 承知いたしました
Formal (business standard)
Superiors, external contacts, internal formal email. The safe default.
わかりました
Polite-neutral
Peers, teachers, casual polite. Fine internally, too plain for clients.
了解しました
Casual-polite
Peers or subordinates only. ✗ Avoid with customers and superiors — treated as too casual.
Default to 承知しました in business email when in doubt — it's polite enough
for anyone above you, and not so stiff that it feels out of place.
What the upgrade actually is
Most of this cheatsheet is about who you raise or lower. This card is about a different
dial: keeping the meaning and the direction identical while raising the register of the
words themselves. The mechanism is usually 和語 giving way to 漢語 — 後で becomes 追って, 思います becomes 存じます — sometimes with a humble verb ending on top.
This is a register dial, not a politeness ladder. The formal word is not more polite to the listener; it is more written, more ceremonial, more distant. Aimed at a
close colleague it reads as cold or arch — see A8 · Reading tone.
Reach for it in formal written email, first contact, apologies, and customer-facing notices.
Everyday polite → formal written
Everyday polite
Formal written
Notes
~いただければ幸いです
~いただければ幸甚です / 幸甚に存じます
Same "I would be grateful" move, one register up. 幸甚 is written-only — it reads as stiff in speech.
ありがとうございます
御礼申し上げます / 感謝申し上げます
For written thanks in a formal email or notice, not for a passing thank-you.
すみませんが
恐縮ですが
恐れ入りますが (A7 · Softeners) covers much of the same ground and is the commoner spoken form.
できません
いたしかねます
Refuses without the flat ない. Softer on the page, and standard in service.
思います
存じます
Humble as well as formal — only for your own thinking.
後で / また
追って / 改めて
追って = later, unscheduled. 改めて = again, properly, another time.
今回
この度
Standard opener for announcements and apologies.
前に
以前 / 先般
先般 points at a specific earlier occasion you both remember.
忙しいところ
ご多忙のところ / ご多用のところ
Both fine; ご多用 avoids implying they are run off their feet.
教えてください
ご教示ください
For a specific fact. ご指導 asks for ongoing guidance — a bigger ask.
読んでください
ご一読ください / ご高覧ください
ご高覧 raises the reader and suits materials sent to a client.
知らせてください
ご一報ください
A short notification, not a full reply.
やります / 考えます
行います / 検討いたします
検討いたします also works as a soft decline — read the context.
手が空いたら
お手隙の際に
Marks the request as low-priority and interruptible.
来てもらう
ご足労いただく
Acknowledges the trouble of travelling — for visits you asked for.
分かってください
お察しください
Asks the reader to infer what you have not spelled out. Ordinary current business vocabulary, spoken and written.
許してください
ご容赦ください
For asking pardon for an inconvenience you are announcing. Standard in notices.
(a gift) 受け取ってください
ご笑納ください
Gift enclosures only, and dated outside them — recognise it more often than you write it. For documents the phrase is ご査収ください.
Where it stops helping
Register has to match the channel.幸甚に存じます in a chat message to a teammate is not extra respect; it reads as a joke or a rebuke.
Some of these are narrow, not general.ご笑納ください belongs to a gift note and nowhere else — used of documents it is simply the wrong phrase. ご容赦ください asks pardon for an inconvenience, not for a mistake you
are apologising for.
Formality is not the same as currency.ご理解ください and ご了承ください are
everyday business vocabulary, but the stiffer written ご賢察ください has largely fallen out of use — many working adults would not use it, and some would not recognise it.
Read it if it arrives; do not reach for it.
Upgrading everything is its own tell. One or two of these lift a message; a
message built entirely from them reads as a template rather than a person writing.
Where to go from here:
The government's keigo guideline (敬語の指針) — the
2007 文化審議会 document behind the five-category
classification this cheatsheet uses (see A1 and §6). Reading the original — worked
examples and all — is itself good keigo practice.
Full letter conventions — A6 covers
what survives in email; full letters add the hurried-note pair 前略・草々 and a month-by-month repertoire of seasonal greetings (時候の挨拶).
Very stylised — you can learn them as templates.
Regional and generational differences — Kansai keigo
(~はる as a softened honorific), younger speakers avoiding overly stiff forms,
differences between feminine and masculine registers.
Reading real material — NHK announcements, department store PA,
business email templates, keigo in 時代劇 (period dramas — often uses old-style
keigo).