CHEATSHEET

Keigo, from basic to advanced

A guide for learners who already know です/ます, and want to read Japanese where the subject is left out. Keigo is not just about being polite — two of its three types tell you who did the action. Sections are collapsed by default; open the ones you need.

PART ONE

Basic

Learn this first. It is enough to read most business writing and news.

Japanese has three verb systems that sit on top of the plain form. They are not the same as each other — each one gives you different information.

尊敬語そんけいご · Sonkeigo SUBJECT = THEM

Raises the person doing the action. You use it when talking about someone higher than you (a customer, boss, teacher, older person, stranger).

  • Pattern: (Japanese-origin verbs) or (Chinese-origin する-verbs).
  • Pattern: in place of する ().
  • Pattern: (passive form, also used as a softer honorific — often in news and business writing).
  • Many common verbs have their own special forms — see §3.
Rule. The subject of a Sonkeigo verb cannot be you or your side. If you see , the person looking is never the speaker.
謙譲語けんじょうご · Kenjōgo SUBJECT = ME

Lowers the person doing the action — which usually means the person is you, or someone on your side (your company, your family, your team). You use it when the action is done for or to someone higher.

  • Pattern: / ().
  • Made stronger with : ().
  • Many common verbs have their own special forms — see §3.
Rule. The subject of a Kenjōgo verb is you (or your side). If you see , the person looking is the speaker.
丁寧語ていねいご · Teineigo SUBJECT = EITHER

Polite only to the listener. This is . It gives you no information about who the subject is. This is why Teineigo is safe for beginners — but also why it never solves the "who did it?" question when the subject is left out.

Same verb, three registers.
Plain
Sonkeigo
らんになる
Kenjōgo
拝見はいけんする

Textbooks often skip this point. In Japanese, the subject is often left out. Keigo is one of the main ways the reader figures out who did the action.

2.1 Sonkeigo → subject is not the speaker

Sonkeigo raises the subject. You do not raise yourself. So:

2.2 Kenjōgo → subject is the speaker (or their side)

Kenjōgo lowers the subject. You do not lower other people. So:

2.3 Teineigo → no information

tells you nothing about the subject. could mean the listener, the speaker, or a third person. This is exactly why keigo matters for reading — remove the Sonkeigo/Kenjōgo and you lose the "who."

Third parties add one more difficulty (which "side" is the third person on?). That is explained in 9 · Third people and uchi/soto.

Common verbs have their own special forms. They do not follow the pattern. Learn them as sets of three — this is probably the most useful memorisation in keigo.

PlainSonkeigo (subject = them)Kenjōgo (subject = me)
いるいらっしゃる / おいでになるおる
いらっしゃる / おいでになるうかがう / まい
いらっしゃる / おいでになる / おえになる / おしになるうかがう / まい
するなさるいたす
おっしゃるもうげる / もう
らんになる拝見はいけんする
きになるうかがう / うけたまわる / 拝聴はいちょうする
たずねる (to ask)たずねになるうかが
いになるにかかる
せるせになるにかける / ごらんれる
べるがるいただく / 頂戴ちょうだいする
がるいただく / 頂戴ちょうだいする
る / おもぞん(state, not action)ぞんじる / ぞんげる (know a person)
あげる / あたえるくださる (they → me)げる (me → them)
もらういただく / 頂戴ちょうだいする / たまわ
くれるくださる
やすみになる
くなりになる / くなられる
しになる
もとめになる
りる拝借はいしゃくする
みになる拝読はいどくする
ける (to receive)けになる拝受はいじゅする / うけたまわ
わかる / 承知しょうちする承知しょうち承知しょうちする / かしこまる
たずねる (to visit)たずねになるうかがう / お邪魔じゃまする

Notes

  • are the "five special respectful verbs." They take (not ) in the polite form: .
  • covers three verbs. Which one it is is decided by context. A destination () → . An origin or arrival cue () → . A state or location () → . The same rule applies to .
  • vs — same idea (eat / drink), but the choice depends on who is doing it. Boss eats → . You eat (or receive) → .
  • The prefix (bow, revere) marks a family of humble verbs: (see), (read), (borrow), (listen), (receive). All lower the speaker. Never use them about others.
  • Multiple Sonkeigo for one verb — pick the register. Some verbs offer more than one respectful form. For arriving, are higher-register than . Use the fuller form for named guests and clients; use for softer honorific in news and email (see A4).
  • Showing to a customer: use , not to a customer sounds presumptuous (see §6).
  • Verbs with no Kenjōgo () — do not invent one. These actions are not directed at anyone, so there is nothing to humble: plain polite () is already correct. (see §4) only works when the action involves the person you respect.
  • Some Kenjōgo cells show two forms (, ). They are not exactly the same — see A2 · Two kinds of Kenjōgo. For now, either is fine.

When a verb has no special form, you build keigo with a pattern.

4.1 Sonkeigo patterns

PatternExampleNotes
お+ます-stem+になるむ → おみになるThe standard pattern. For Japanese-origin verbs.
ご+Chinese-origin noun+になる利用りようする → ご利用りようになるFor する-verbs.
~れる / られるむ → まれるThe softest honorific. Common in news and business email.
お+stem+ですむ → おみですDescribes a state — "is reading." Also おかえりですか, おちですか.
お+stem+くださいつ → おちください"Please do ~." Very common in signs and service.
ご+Chinese-origin noun+ください確認かくにんする → ご確認かくにんくださいSame idea for する-verbs. Note: no して — 確認かくにんしてください.

4.2 Kenjōgo patterns

PatternExampleNotes
お+ます-stem+するおくる → おおくりするThe standard pattern.
ご+Chinese-origin noun+する案内あんないする → ご案内あんないするFor する-verbs.
お+stem+いたすおくる → おおくりいたしますOne degree more polite than is itself the Kenjōgo of .
ご+noun+いたす案内あんないする → ご案内あんないいたしますSame idea.
~ていただくおしえていただく"I receive the favour of your ~ing." Very common.
Verbs with no special humble form. only works when the action is directed at the person you respect (). Self-directed verbs like and have nothing to humble — plain polite () is already correct. When you need explicit deference, use instead ().

4.3 だ/ある and their polite forms

PlainPoliteVery polite
ですでございます
あるありますございます

Keigo is not only about verbs. Some everyday words are replaced by more formal ones. Seeing them is a clear sign that you are reading formal Japanese.

CasualFormal / keigo
どこどちら
どっちどちら
だれどなた / どなたさま
いまただいま
このあいだ先日せんじつ
きのう昨日さくじつ (さくじつ)
きょう本日ほんじつ
あしたあす (spoken)明日みょうにち (written / set phrases)
さっきさきほど
あとでのちほど
すぐ早速さっそく至急しきゅう
ちょっと少々しょうしょう
すごく大変たいへんまこと
いくらいかほど
どういかが
いいよろしい
ある / ないございます / ございません
会社かいしゃ (mine)弊社へいしゃ当社とうしゃ
会社かいしゃ (theirs)御社おんしゃ (spoken)貴社きしゃ (written)
いえ (theirs)たく / おまい
息子むすこむすめ (theirs)子息しそく / お嬢様じょうさま
つま (theirs)奥様おくさま

Notes on the tricky rows

  • vs — same meaning ("your company"), split by medium. in speech, in writing. The spoken/written split exists because is a homophone with — ambiguous by ear, clear on the page.
  • vs — both refer to your own company, but actively humbles (へい = worn, shabby) — use it with clients and outside parties. is neutral-formal — right for press releases or internal documents where no one specific is being deferred to.
  • "Theirs" family words are strictly one-way. refer only to the listener's or a third party's family — never your own. . Using them for your own family raises your own side (uchi/soto error — see 9).
  • — not synonyms. is prompt / proactive ("I got right on it"), positive tone. is urgent — needed now, used in subject lines: 【.
  • in formal speech and writing. are standard.

These verbs are everywhere in polite Japanese, so it is worth learning them early. In Japanese, the direction of a favour (who did something for whom) is built into the verb — not the pronoun. Keigo is then added on top to show respect.

6.1 The three base verbs

DirectionPlainPolite version
I give to themあげるげる (Kenjōgo — I lower myself)
They give to me / my sideくれるくださる (Sonkeigo — I raise them)
I receive from themもらういただく / 頂戴ちょうだいする (Kenjōgo — I lower myself)
The main rule. The verb tells you the direction, even when the subject is dropped.
  • → the giver is the other person, the receiver is me / us. You cannot use for "I give."
  • → the giver is me / us (or a third person giving to another third person). You cannot use for "they gave to me."
  • → the receiver is me / us. The giver is the other person.

Warning about : adding to it — 「」— can sound like you are doing the other person a favour they did not ask for. Native speakers avoid it in speech. Use or instead.

6.2 Combined with ~て form (actions done as favours)

This is where 授受じゅじゅ表現ひょうげん becomes essential. Attach these verbs to the form of another verb, and the sentence describes an action done as a favour. The direction is still fixed by the verb.

Combined formMeaningDoerReceives favour
~てあげるI do X for themme / my sideother side
~てげる(polite) I do X for them — can sound rudeme / my sideother side
~てくれるThey do X for meother sideme / my side
~てくださる(polite) They kindly do X for meother side (respected)me / my side
~てもらうI receive the favour of them doing Xother sideme / my side
~ていただく(polite) I humbly receive the favour of their doing Xother sideme / my side

6.3 Subject logic: ~てくださる vs ~ていただく

Both often translate to English the same way ("the teacher taught me"), but they are structured differently. This matters when the subject is dropped.

Both are polite. is often felt as more polite because it puts the humble side (me) in the subject position, which feels less commanding.

6.4 Very common set patterns

  • — "I humbly receive your ~ing." Formal version of . .
  • — "thank you for kindly ~ing." Standard thank-you.
  • — "you kindly come." Used to thank customers or guests. 「」.
  • — "we receive your cooperation." Standard in announcements.

6.5 Three-party direction (uchi/soto first)

When a third party is involved (your boss gave X to your client, your colleague did Y for the customer), apply uchi/soto before picking the verb:

  • Giver = uchi, receiver = soto → (in speech, prefer to avoid the patronising ring — see §6.1).
  • Giver = soto (respected), receiver = uchi → . This is the same rule as with わたし — your in-group members are treated as "me" for direction purposes.

See 9 · Third people and uchi/soto for how uchi/soto is decided.

Making a request is one of the most common uses of keigo, and Japanese has many levels. Learn to recognise where a form sits on the ladder — you will see all of these in daily life, from convenience store signs to business email.

Three principles that set the level

  1. Negative questions are more polite than positive ones. They leave room to say no. is more polite than .
  2. Longer forms are more polite than shorter ones. More words = more distance = more respect.
  3. Kenjōgo (based on ) is often felt as more polite than Sonkeigo (based on ). is a command from you to them; puts you in the humble receiving position.

7.1 The ladder — "please wait" as an example

  1. Casual
    って
    Between friends
  2. Polite
    ってください
    Neutral polite — textbook Japanese
  3. Formal (Sonkeigo)
    ちください
    Signs, service, announcements (+ませ in luxury service)
  4. Business standard (Sonkeigo + Kenjōgo)
    ちいただけますか
    Spoken and written business default
  5. Softer (negative question)
    ちいただけませんか
    Leaves room for no
  6. Soft email request
    ちいただければさいわいです
    "I would be grateful if." Very common in email
  7. Most formal (email)
    ちいただけますようおねがもうげます
    Formal email closing

7.2 Two patterns to recognise

Almost every polite request in Japanese is built from one of two patterns:

  • — Sonkeigo. "Please kindly do." You are asking them (respected) to do the action. Common in signs and one-way instructions.
  • — Kenjōgo. "I humbly receive your ~ing." You are the receiver. Common in email and personal requests.

Learn these two skeletons and you can decode almost any polite request.

7.3 Which rung do you start on?

The ladder shows what exists. Real requests pick one rung by matching relationship to medium. A rough starting map:

SituationTypical starting rung
Friend or family
Same-level colleague (chat, spoken)
Internal team reminder (email, downward or peer)
Sign, PA, one-way announcement
Personal email to a known client
First contact / formal external email

A common learner error is over-shooting: using in an internal team email makes it sound like the recipient is an external client. Match the rung to the relationship.

7.4 Softening endings

You can make almost any request softer by adding an ending. These stack on top:

  • — negative question. Softer.
  • — "would be grateful if." Adds emotion / humility.
  • — the most formal email ending. Attaches to .
  • — put at the front. "I am sorry to trouble you, but ~."
  • — put at the front. "Sorry for the bother, but ~." Compare , which explicitly names the effort — better for multi-step tasks (print, sign, scan).
  • — legitimate formal softener, put before the closing: . Do not confuse with Baito-keigo (see A7) — different word, different job.
  • — softens a yes/no question: . Common in service and email. Avoid stacking on forms that already contain repeatedly — it starts to sound awkward.

Built-up example

  1. Neutral polite
    ってください
  2. Formal
    ちください
  3. Kenjōgo question
    ちいただけますか
  4. More polite (negative)
    ちいただけませんか
  5. Soft (with 幸いです)
    ちいただけるとさいわいです
  6. Most formal email version
    おそりますが、おちいただけますようおねがもうげます
The one rule that catches most errors: register consistency. Every honorific verb in a sentence has to agree on who is elevated (the subject of Sonkeigo) and who is humbled (the subject of Kenjōgo). When the wrong verb type is applied to the wrong person, the sentence is broken — even if each individual word is a real keigo form. Read every sentence you write with the question: "is the person being raised really someone I should raise? Is the person being lowered really on my side?"
  • Using Sonkeigo about yourself or your side — the most common mistake for learners. If you catch yourself saying , switch to Kenjōgo (join → , not join → ).
  • Using Kenjōgo about the other side is wrong. Use .
  • Mixing up and — the direction is fixed. 「」is wrong. Use (the teacher gave to me).
  • in speech — grammatically Kenjōgo, but sounds like you are doing an unwanted favour. Prefer or .
  • vs is said from higher to lower (boss to subordinate). Do not say it to someone above you. Use .
  • Forgetting the special form. The same for .

The basic rules (Sonkeigo → not me, Kenjōgo → me) work clearly for first person and second person. Third people are more complicated. It depends on in-group / out-group (うちそと, uchi/soto).

Talking to an outsider about your own side

When you are talking to a customer, another company, or a stranger about someone in your own group (your boss, your colleague, your family):

  • Your boss is now uchi (inside) compared to the customer. You use Kenjōgo — or at least no Sonkeigo — about your boss's actions.
  • The customer (and anyone on their side) still gets Sonkeigo.

Talking inside your own group

When you are talking to a junior colleague about your own boss, your boss is now soto (outside) compared to you in the hierarchy — so you use Sonkeigo.

Rule of thumb. Keigo follows the relationship at the moment of speaking, not a fixed rank. The same person can get Sonkeigo in one sentence and Kenjōgo in the next, depending on who is listening.

The -drop rule

When you refer to your own uchi members in front of an outsider, you also drop and the position title from their name. It is , not or . Adding a title in front of an outsider raises your own side — the opposite of what humbling is meant to do.

Decision table — the three verbs of

Because this comes up so often in phone and reception Japanese:

SubjectListenerUse
You (self)Peer / colleague
You (self)Superior / customer
Your in-group senior (e.g. 部長ぶちょう)Peer inside the same group
Your in-group seniorOutside customer / client (uchi/soto — humble)
The customer / clientYou
A respected third party (not your side)You

The Kansai form ( + honorific ) is used in western Japan and some business speech for respected third parties, but many hear as humble and feel it lowers the subject. When in doubt with a customer, is always safe.

When reading: a Kenjōgo verb does not have to mean the subject is わたし literally. It can be anyone on the speaker's side — a colleague, a subordinate, a family member — as long as the speaker is talking to someone outside the group. The verb tells you "in-group," not "first person."

PART TWO

Advanced

Special cases, sub-types, and common mistakes. The extra details that turn a fluent reader into a native-level one.

Some grammar books call this a fourth type. It is the added to nouns to make them sound nicer (). It is not linked to any specific person, and it is not really honorific — it just makes the speaker sound refined. Sometimes grouped under Teineigo.

Which prefix, and when

Default rule: attaches to 和語わご (native Japanese words), attaches to 漢語かんご (Sino-Japanese compounds). Katakana loanwords take neither.
Word typeExamplePrefix
和語わご (native)
漢語かんご (Sino-Japanese)
Katakana loanno prefix ( )

Common exceptions to memorise

Several 漢語かんご words take , not , because they've been fully assimilated:

  • — all 漢語かんご but take .
  • A few take either: , .

Mandatory vs optional

Some prefixes have fused so completely that dropping them sounds rude or childish (). Others are optional — using them signals refined register but dropping them is fine (). Overusing in casual speech makes you sound affected; underusing it in service or business Japanese sounds rough.

Same prefix, different job

The same can be either Bikago (just refined) or Sonkeigo (respecting a specific person), depending on whose thing it is. in is Sonkeigo — the name belongs to the listener. in is Bikago — nobody's name is on the tea.

In 2007 the Japanese government (文化ぶんか審議会しんぎかい) split 謙譲語けんじょうご into two sub-types. What textbooks call "Kenjōgo" is actually two different things doing two different jobs:

謙譲語けんじょうごⅠ · Kenjōgo I HAS A TARGET

Lowers the person doing the action, and raises the person receiving it. Must have a target. The action must be done for or to someone who deserves respect.

謙譲語けんじょうごⅡ · Teichōgo JUST FORMAL

Lowers the person doing the action, but only to be polite to the listener. There is no target. Used to speak formally about your own side even when no higher person is involved. Almost always with .

Verb謙譲語けんじょうごⅠ (has a target)謙譲語けんじょうごⅡ / 丁重語ていちょうご
く / うかが(to a place / person you respect)まい(just going, said formally)
もうげる (to someone you respect)もう(just saying, said formally)
いるおる
するいたす
る / おもぞんげる (know a person you respect)ぞんじる (just know / think)
Decision rule. Is there a specific respected target in the sentence — a person, company, or destination that deserves respect? Yes → Ⅰ. No → Ⅱ.

Applying it to each pair

  • vs (respected destination = 御社おんしゃ) vs (no respected target — just formal).
  • vs (thanks directed to someone) vs (self-introduction; naming isn't directed at any specific respected person).
  • vs (knowing a person you respect) vs (knowing a fact or proposition — no person to respect).

Reading examples

Why it matters when reading: when you see a Teichōgo verb (), it tells you the speaker is being polite to the listener, not necessarily to anyone in the sentence. It is the language of announcements, self-introductions, and business PA. Seeing alone (「」) does not mean the subject is being looked down on — Teichōgo is just the formal register.

has three different uses that look the same:

  1. Passive: ("my wallet was stolen").
  2. Potential: ("can eat").
  3. Honorific: ("the president spoke").

Diagnostic — which one is it?

If the sentence has…Reading
an agent marked with ()passive
a context of ability or constraint (, )potential
a respected subject and no passive agent ()honorific

Business email and news often use honorific because it is shorter and less stiff than . If the subject is clearly a respected person and there is no passive agent, is honorific.

Two edge cases worth recognising

  • Adversative passive. An に-marked agent + a nuance of harm to the speaker: ("the child cried on me"), ("got rained on"). Common in speech and fiction. Never honorific.
  • Causative-passive. ("was made to ~"): ("was forced to do overtime"). Distinct from both plain passive and honorific.

Trade-off: because is softer, it can feel not polite enough to very traditional readers. It also looks the same as the passive, so mistakes are easy to miss. is clear; is not.

In theory, this is Kenjōgo. Literally: "I receive the favour of being allowed to ~." In modern Japanese, this form has spread so widely that a NHK reader once said 「」when nobody's permission was needed.

The correct rule. Use only when (a) you are doing the action with the other party's permission, and (b) you benefit from it. Otherwise use .
  • 」— the listener has (in some way) given permission.
  • 」— extra, because is already Kenjōgo.
  • 」— nobody gave permission; say 「」.

The gray zone. A large number of forms are heard constantly in business Japanese but fail the strict permission test: . Native speakers accept them, but a stricter grammarian would replace each with the version. Recognise them as widely used — do not treat them as cleanly correct or cleanly wrong.

It is widely used anyway. Understand it, but do not use it too often.

Stacking keigo on top of keigo is against the rules, but people often do it when they are nervous or want to sound extra polite.

  • ( — two layers of Sonkeigo).
  • (same problem).
  • ( is already Sonkeigo).

Some double forms have become standard and are now accepted:

  • ().
  • ().
  • () — two humble elements from different word-classes doing different jobs. Not treated as 二重にじゅう敬語けいご by native speakers.

When reading: stacked keigo means the speaker is either (a) using a form that has become standard, or (b) making a mistake because they are nervous. Both are common.

A group of retail and service phrases that grammar books call wrong, but that you will hear every day in convenience stores and restaurants.

  • (wrong tense — the check is happening now, not in the past).
  • (「」) → ( adds nothing and makes the reference unclear).
  • (「」) → ( has no meaning here).
  • used for identity (「」) → (nothing is becoming anything; is for change).

Native speakers react differently. Older listeners get annoyed; younger speakers hardly notice.

  • — the standard respectful title. Used in writing (envelopes, invoices) and formal speech.
  • — used in official or internal documents to subordinates or peers. Do not use it to someone above you — it can sound like you are looking down on them.
  • — used in news writing ("Mr. / Ms." in a news article). Neutral.
  • — teachers, doctors, lawyers, politicians, authors. Wider than just "teacher."
  • — used on envelopes when the letter is going to an organisation, not a person (). Never use it together with .
  • — "to everyone concerned." Used in group emails and notices. Replaces for individuals.

These are keigo used as fixed phrases. Native readers understand them as chunks, not word by word. Each phrase has a specific slot — using the wrong one for the wrong relationship is a common giveaway.

Openers

  • — standard external opener (email or phone). Implies an ongoing relationship. For a first-ever contact, use or instead.
  • — internal only. Standard opener for emails inside your company. Do not use with clients — it implies they are a colleague. Use instead.
  • — apology opener when you're replying late. Slot it before the main message.

Closings

  • — the standard closing. It is a closing, not an opener — do not put it at the top of an email.
  • — the most polite closing. Formal external email, first-contact, or requests to senior parties.
  • — "quick note" sign-off. Signals brevity, appropriate when replying fast. Do not use for formal or first-contact emails.

But what about messaging? (Slack, LINE, WhatsApp)

  • Workplace chat (Slack / Teams): becomes the universal opener — sounds oddly stiff in internal chat. Letter-style structure disappears entirely.
  • Closings shrink: survives as the all-purpose sign-off. What disappears is the letter apparatus — and seasonal greetings (). Sign-offs like still appear in chat, just less obligatory than in email.
  • Personal messaging (LINE / WhatsApp) with someone above you — a teacher, senpai, or older acquaintance: keep です/ます, drop the business set phrases. A bare polite sentence is correct, not rude. For emoji and stamps, follow the other person's lead.
Rule of thumb. Register follows the relationship, not the medium. Chat trims the ritual phrases, not the politeness itself — keigo verbs like and stay exactly as they are.

Phrases you drop into a request to reduce its bite. Each one signals a different flavour of hedging — they are not interchangeable.

  • — "sorry to trouble you, but ~." The all-purpose front-loaded apology. Neutral, works for almost any imposition.
  • — "sorry for the bother, but ~." Slightly more concrete than . Names the imposition as a hassle.
  • — stronger version, specifically for multi-step tasks (print, sign, scan). Explicitly acknowledges the effort you are asking for.
  • — "if it causes you no inconvenience ~." Signals that the listener is free to decline. Use for optional or sensitive asks ().
  • — legitimate formal softener placed before the closing: . Do not confuse with Baito-keigo (see A7) — same syllables, different word, different role.
  • — "I would be grateful if ~." Softens a request into a wish. See §7 for placement on the ladder.

Keigo has two independent axes. The first is politeness height — plain → . The second is tone and register — how much softening is present, and whether the writer is being ceremonial or conversational. A message can be perfectly polite by height and still read as cold, impatient, or slightly annoyed.

11.1 Missing softeners read as impatience

When a message drops the softeners the reader was expecting (see A10), the tone shifts even if the keigo itself stays correct. Same request, three tones:

The signal. Curtness in Japanese business writing is usually not about dropping keigo — it's about the absence of expected softeners. If the relationship normally carries and today's message doesn't, the drop itself carries meaning.

11.2 — polite but conversational

Compare three closings for the same ask:

  • — ceremonial. Standard for a formal external email, first contact, or senior recipient.
  • — softer wish. Formal but less binding — appropriate when the ask is optional or when you want to give the reader room.
  • — polite, conversational. Fully in keigo, but literally "I would think it good if you sent it" — less of a formal request, more of a shared expectation. Common in Slack, Teams, and internal follow-ups where the ceremonial closing would feel over-formal.

Some strict style guides push back on for high-stakes external asks — literally makes it a wish rather than a request, which can read as vague. Recognise it as polite; use it where a conversational register fits.

Two axes, not one. Politeness height (how much keigo) and register (ceremonial ↔ conversational, softened ↔ direct) move independently. A Slack message with can be as polite as a formal email — it just fits a different register. And a message with all the right keigo can still read as annoyed when the expected softeners are missing.

Chunks that show up in specific business situations. Recognise them as one unit.

Sending and receiving documents

  • — "please check and accept." Standard when attaching documents to an email.
  • — "I have humbly received (your document)." Formal receipt acknowledgment, stronger than .
  • — "please accept (this gift)." For gifts, not documents.

Phone and message relay

  • — humble verb for relaying a message on behalf of an in-group member. — "I will pass this on to Tanaka."
  • — "is away from their desk." Set phone-Japanese phrase.

Notices and warnings

  • — "please understand / please note." Used when announcing an inconvenience (closures, price changes).
  • — "please bear this in mind." Slightly softer than .

Three phrases all mean "I understand / I've got it," but they sit on distinct rungs. Picking the wrong one — especially to a client — is a common learner error.

PhraseRegisterUse with
Highest (service / customer-facing)Customers, guests, luxury service. Standard staff acknowledgment.
Formal (business standard)Superiors, external contacts, internal formal email. The safe default.
Polite-neutralPeers, teachers, casual polite. Fine internally, too plain for clients.
Casual-politePeers or subordinates only. Avoid with customers and superiors — treated as too casual.

Default to in business email when in doubt — it's polite enough for anyone above you, and not so stiff that it feels out of place.

Where to go from here:

  1. Company-internal keigo (社内しゃない敬語けいご) vs customer-facing keigo (対外たいがい敬語けいご) — how the same person is referred to differently depending on who is listening.
  2. Email openings and closings, seasonal greetings (). Very stylised — you can learn them as templates.
  3. The 2007 five-category classification — the modern government classification (). Useful when reading Japanese grammar references.
  4. Regional and generational differences — Kansai keigo ( as a softened honorific, for a respected third party), younger speakers avoiding overly stiff forms, differences between feminine and masculine registers.
  5. Reading real material — NHK announcements, department store PA, business email templates, keigo in (period dramas — often uses old-style keigo).